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Location analytics report
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United States
Location analytics software for your US sites
Weekly foot traffic, catchment, dwell and cross-visitation for any US address. Start with a free report on one site.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Huq is location analytics software for the places outside your four walls: stores, shopping centers, main streets and competitor sites anywhere in the US. Draw an area on the Explore map and see how many people visit each week, where they come from, how long they stay and which other places they visit. Export to CSV or Excel, or take Parquet and CSV feeds into your own tools. Start with a free report on one site.
See how location analytics works in Huq
The overview video takes you through the Huq platform. Look at how an area is drawn on the Explore map, how foot traffic, catchment and cross-visitation are calculated for it, and how results leave the platform as exports, monthly PDF reports or data feeds. That last step is where Huq's measures join the BI or GIS tools you already use.
- Explore map: draw a polygon or radius around any address, or pick ZIP code and shopping center layers, to analyze it.
- Cross-visitation: compare shared and unique visitors for up to 10 location pairs in one matrix.
- Exports and data feeds: CSV or Excel per area, or Parquet and CSV files delivered into your Amazon S3 or Google Cloud Storage bucket.
Trusted by 300+ organisations · Data across 35 markets
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What is location analytics?
It adds a geographic layer to business data so you can see patterns by place. The term covers three different things. Indoor analytics uses Wi-Fi and sensors to track movement inside a building. BI mapping plots your own sales or customer data on a map. External location analytics measures how people visit places, including ones you don't own.
That third type is the one used for site decisions. It answers questions like: is this site busy enough to support a new store, how far does this center draw, and did a competitor's opening take visits from us?
Huq works in that third group. It doesn't track movement inside buildings or map your internal data. It measures visits to any US address weekly, with residents versus visitors, catchment and drive time, dwell, cross-visitation, and POI and brand layers for context. Analytics describes what is happening at a place. Location intelligence is what you do with it: the site, lease or investment decision.
What's in your location analytics report
01
Weekly foot traffic trends
Weekly visits to the address with year-over-year comparison, so you can see the direction of travel.
02
Catchment and visitor origin
A map of where visitors come from by ZIP code, showing the area the site really serves.
03
Dwell time and visit frequency
How long visitors stay and how often they return, compared with similar places nearby.
04
Cross-visitation with other places
The share of visitors who also go to other sites you name, showing overlap between locations.
What a location analytics report shows
These views come from Huq's sample report. Yours uses the address you send us.
01
Weekly visits over time
A line chart of weekly visits with last year overlaid, so you can see growth, decline and seasonality at a glance.
02
Catchment map
ZIP codes shaded by share of visitors. It shows where demand comes from and how far the site pulls people in.
03
Cross-visitation matrix
A matrix of shared and unique visitors across up to 10 location pairs. High overlap suggests two sites compete for the same people.
Location analytics coverage across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq for location analytics
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is location analytics?
Location analytics is the analysis of data tied to places. For example, a retailer weighing two sites compares weekly visits, catchment and dwell time at both, then checks how much each overlaps with its existing stores. Huq runs that comparison for any US address without visiting either site.
How is location analytics different from location intelligence?
Analytics measures and describes what happens at places: visits, catchment, dwell. Location intelligence applies those measures to a decision, such as where to open, which lease to renew or which asset to buy. Huq provides the measurements and the tools to turn them into those decisions.
How often is location analytics data updated?
Huq data updates weekly. Each week adds a new data point to the site's history, so you can see trends build, compare year over year and spot changes after a store opening, closure or refit without waiting for a quarterly report.
Does Huq cover US locations?
Yes. Huq measures visits to stores, shopping centers, main streets and other addresses across the US, and in 35 markets in total. No sensors or cameras are needed, so you can analyze any address, including a competitor's site, the same way you analyze your own. More than 1,000 locations are manually validated in each market twice a year.
What's in the free location analytics report?
Send us one US address, yours or a competitor's. We'll prepare a free report showing weekly foot traffic, where visitors come from and how long they stay, then walk you through it. There's no commitment and no hardware to install.
Does Huq do indoor Wi-Fi analytics or map my own sales data?
No. Huq doesn't track movement inside buildings and isn't a BI mapping tool for internal data. It measures visits to places from the outside. To combine the two, take Huq's data feeds, Parquet or CSV files delivered into your Amazon S3 or Google Cloud Storage bucket, and load them next to your own data.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.