.svg)
Mobility data analysis
·
United States
Mobility data for any US location, updated weekly
See how people move to and between places: weekly visits, visitor origin, dwell time and cross-visitation. Free analysis for one US location.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Mobility data shows how people move between places: where they go, where they come from and how they arrive. Huq turns that movement into weekly visits, visitor origin, dwell time, cross-visitation, footfall density and transportation mode for any US address, with no sensors or hardware. It covers people visiting places, not vehicle telematics. Request a free analysis for a location you know and check the numbers against your own.
See how mobility data works in Huq
The overview video shows the Huq platform from map to report. Watch the Explore map's heat maps of visiting and passing traffic, then how visitor origin, density and cross-visitation appear for a chosen area. It ends with exports and data feeds, which is how most teams move movement data into their own tools.
- Explore map heat maps: see where foot traffic concentrates and split visiting from passing traffic.
- Catchment and transportation mode: where visitors travel from and how they arrive at the site.
- Data feeds: Parquet or CSV files delivered into your Amazon S3 or Google Cloud Storage bucket.
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What is mobility data?
Mobility data is aggregated information about how groups of people move around the physical world: how many people visit a place, where they travel from, how long they stay and where they go next. You will also see it called foot traffic or footfall data.
The term covers different things. Some vendors use it for driving and vehicle telematics. Transport planners use it for trip flows between zones. Huq's data is about people visiting places: stores, shopping centers, main streets and any other address.
For location decisions, it answers practical questions. Is a site busy enough for a new store? Which neighborhoods feed a trade area, and how do people get there? Is a competitor gaining visits while you lose them? Huq adds footfall density and transportation mode to visit counts, updates weekly, and manually validates more than 1,000 locations in each of its 35 markets twice a year.
What's in your mobility data analysis
01
Weekly visit trends
Weekly visit counts for your location, so you can see whether traffic is rising, falling or holding steady.
02
Visitor origin and travel mode
Where visitors travel from and how they arrive, so you can see which neighborhoods feed the site.
03
Dwell time and visit frequency
How long people stay and how often they come back, a sign of how much a place matters to visitors.
04
Cross-visitation
Which other places your visitors also go to, including competitors, for up to 10 location pairs at once.
What a mobility data analysis shows
A sample of the charts in your free analysis. Each one is built from weekly data for the address you choose.
01
Weekly visits over time
The trend line shows weekly visits to your site. Look for steady growth, seasonal dips or a sudden change after a competitor opens nearby.
02
Where visitors come from
The origin map shades areas by their share of visitors. It shows how far people travel and which neighborhoods matter most to the site.
03
Visitors shared with nearby places
The cross-visitation matrix shows the share of visitors two places have in common, so you can see who competes with you for the same people.
Mobility data across the US and 35 markets
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams choose Huq for mobility data
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is mobility data?
Mobility data is aggregated information about how people move between places. Huq turns it into weekly visit counts, visitor origin, dwell time, cross-visitation, footfall density and transportation mode for stores, shopping centers and any other address. It describes groups of people visiting places, not individuals and not vehicle telematics.
How do you use mobility data?
Teams use it to choose sites, size trade areas, benchmark stores against competitors, track main streets and shopping centers, and check a portfolio before investing. Start with a question about one place, such as whether a site is busy enough, then compare weekly visits, visitor origin and dwell time with nearby locations.
Which platform provides the best mobility data?
It depends on what you measure. Some mobility datasets cover vehicle trips or transport flows between zones. For visits to stores, centers and main streets, look for weekly place-level data with published validation. In Huq's own validation study, its visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. Test any provider on a site you know.
How often is Huq's data updated?
Weekly. Each week's visits are added to the Huq platform, so you can see trends build without waiting for a quarterly report. Data feeds arrive as CSV or Parquet files in Amazon S3 or Google Cloud Storage.
Does Huq have mobility data for the US?
Yes. Huq measures visits to stores, shopping centers, main streets and other addresses across the US, and covers 35 markets in total. No sensors or hardware are needed, so you can analyze your own sites and competitors' sites in the same way. More than 1,000 locations are manually validated in each market twice a year.
How do I get a free mobility data analysis?
Enter a US address in the form. We'll run an analysis for that location, covering weekly visits, visitor origin, dwell time and cross-visitation, and send it to you. Pick a site where you know the numbers so you can check our figures.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.