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Free site analysis
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United States
Huq, the location intelligence company for US sites
See Huq's foot traffic, catchment and dwell data on a US site you know before you shortlist us. Start with a free site analysis.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Huq is a location intelligence company that measures how people use places. Founded in London in 2014, it covers 35 markets, including the US, and is used by 300+ organizations. More than 1,000 locations are manually validated in each market twice a year. Retail chains, landlords and investors use Huq for weekly foot traffic, catchment, drive time, dwell and brand data at any address. If you're shortlisting providers, test us free on a site you already know.
See what Huq, a location intelligence company, gives your team
The overview video is a quick tour of the Huq platform, a useful way to judge any provider before a sales call. Look at how an area is found on the Explore map, what data appears for it, how sites are grouped in Projects and how results are exported. Then test the same steps on a site you know with your free analysis.
- Explore map: pick any address or layer, including shopping centers and brand locations, and see its foot traffic and catchment.
- Projects: track a shortlist or portfolio in one place, with status for each site and reports for stakeholders.
- Delivery: CSV or Excel exports, monthly PDF location reports, and Parquet or CSV data feeds into Amazon S3 or Google Cloud Storage.
Trusted by 300+ organisations · Data across 35 markets
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What does a location intelligence company do?
A location intelligence company supplies data and software that explain what happens at physical places, so organizations can make better location decisions. The category is broad. It includes GIS and mapping software makers, navigation and map data suppliers, satellite imagery firms, indoor positioning vendors and foot traffic data providers.
These companies solve different problems, which is why lists of location intelligence companies can look like they have nothing in common. A useful first question is what decision you need to make. Choosing a store site, valuing a shopping center or tracking a retail portfolio all depend on measured visits to places.
Huq sits in that group. It's built to give you the broadest set of location data in one platform: foot traffic, residents versus visitors, catchment and drive time, behavior, POIs and brands, with demographics and geo-spend in selected markets. It's self-serve, with exports, monthly PDF reports and data feeds, updated weekly. It doesn't make GIS software, navigation maps or satellite imagery.
What's in your free site analysis
01
Weekly foot traffic trends
Weekly visits for a site you know, so you can check our numbers against your own.
02
Catchment and visitor origin
Where visitors come from, showing how far the site draws.
03
Dwell time and visit frequency
How long people stay and how often they come back, compared with nearby places.
04
Benchmarking against nearby competitors
The site set against the competitors you name, measured on exactly the same basis.
What a free site analysis shows
These views come from Huq's sample analysis. Yours uses the address you send us.
01
Weekly visits you can check
Weekly visits with last year overlaid. Pick a site where you know the trend, then see whether Huq's line matches it.
02
Where visitors come from
A catchment map shading ZIP codes by visitor share, showing the trade area the site actually serves.
03
Site vs competitor benchmark
Visits, dwell time and visit frequency for the site and its nearest competitors in one table, ready to share with your team.
Coverage across the US and 35 markets
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams choose Huq as their location intelligence company
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do I evaluate location intelligence companies before buying?
Test each provider on sites where you already know the answer, such as your own stores. Ask how they validate accuracy, how often data updates, which markets they cover and how you'll receive the data. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and its free site analysis is built for exactly this check.
What does location intelligence do?
It explains what happens at physical places so you can make a location decision with evidence. For retail, property and investment, that means measured visits: how busy a site is, where visitors come from, how long they stay and how it compares with competitors. Huq provides this for any US address.
How often does Huq update its data?
Huq data updates weekly. Each week adds a new data point to the site's history, so you can see trends build, compare year over year and spot changes after a store opening, closure or refit without waiting for a quarterly report.
Which location intelligence companies cover the US and other markets?
Huq covers 35 markets, including the US, and measures each on the same basis. That helps if your portfolio or investment pipeline crosses borders. More than 1,000 locations are manually validated in each market twice a year. Across the US, Huq measures stores, shopping centers, main streets and any other address, with no sensors or cameras needed.
What's in Huq's free site analysis?
Send us one US address, yours or a competitor's. We'll prepare a free site analysis showing weekly foot traffic, where visitors come from and how long they stay, then walk you through it. There's no commitment and no hardware to install.
Who uses location intelligence?
Retail and restaurant expansion teams, landlords, investors and city or downtown groups. They use it to choose sites, value assets, track portfolios and judge whether a main street is working. More than 300 organizations use Huq, and its data feeds sit alongside the GIS or BI tools teams already have.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.