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Location analytics report
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United States
Comparing location analytics companies? Test Huq for free
Judge any vendor on a site you know. Huq shows weekly visits, visitor origin, dwell and competitor benchmarks for a US location, free.
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Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Location analytics companies range from GIS software suites to indoor Wi-Fi tools, places databases and foot traffic providers. They answer different questions, so the right choice depends on yours. Huq is built to give you the broadest set of location data across 35 markets in one platform, with more than 1,000 locations manually validated in each market twice a year. The fairest test of any vendor is a site you already know. Request a free location analytics report and compare.
See Huq's platform before you compare location analytics companies
The overview video is a short tour of the Huq platform. Use it as the first step in your vendor checklist: how fast you can find a site on the Explore map, what data appears for it, how sites are grouped in Projects and how results leave the platform. Then hold Huq to the same test as other vendors with a free report on a site you know.
- Explore map: find any US address or pick shopping center, brand and ZIP code layers to see what's measured.
- Projects: monitor many sites at once, with status tracking and reports for stakeholders.
- Delivery: CSV or Excel exports, monthly PDF reports, and Parquet or CSV feeds into Amazon S3 or Google Cloud Storage.
Trusted by 300+ organisations · Data across 35 markets
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What do location analytics companies do?
Location analytics companies help organizations analyze data tied to a place. Market reports group very different firms under the label: enterprise GIS and mapping software, indoor analytics built on Wi-Fi or sensors, places (POI) databases, transport origin-destination data, and foot traffic or mobility analytics.
When you compare vendors, ask five questions. Does it measure the places you care about, including competitors' sites? How often does the data update? Has accuracy been tested against known numbers? Can you get answers in a dashboard and as data for your own tools? Does it cover every market you operate in?
Huq sits in the foot traffic and mobility group, with POI, brand and industry layers alongside. It measures visits, residents versus visitors, catchment and drive time, dwell and cross-visitation, updated weekly, across 35 markets including the US. You get it on the Explore map and in Projects, as exports and monthly PDF reports, or as data feeds into Amazon S3 or Google Cloud Storage.
What's in your location analytics report
01
Weekly foot traffic trends
Weekly visits to your location, so you can see how traffic changes week to week.
02
Visitor origin and catchment
Where visitors travel from, mapped by area, to show the real trade area behind the site.
03
Competitor benchmarking
How your location compares with nearby competitors on visits, dwell time and visit frequency.
04
Cross-visitation
The share of visitors your site has in common with other places, for up to 10 location pairs at once.
What a location analytics report shows
Use these charts to judge Huq the way you would judge any location analytics vendor: on a site where you already know the answer.
01
Your site vs nearby competitors
A side-by-side chart of weekly visits for your site and its closest competitors. It shows who is gaining share and who is losing it.
02
Weekly foot traffic trend
Weekly visits over time. Compare the shape with your own sales or counter data to see how closely Huq tracks a site you know.
03
Catchment map
The map shades areas by their share of visitors, so you can see where the site draws from and where it doesn't.
Location analytics across the US and 35 markets
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why Huq stands out among location analytics companies
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What are the top location analytics platforms?
It depends on the job. GIS suites handle mapping and spatial analysis. Places databases list points of interest. Indoor tools count people inside a venue. Foot traffic providers, including Huq, measure visits to places from outside. Our guide to the best location analytics software compares the main options side by side.
What is location analytics?
Location analytics is the analysis of data tied to places, such as visits, catchments and competitor sites. It often happens inside BI or GIS tools. Location intelligence usually means turning that analysis into a decision, such as where to open or which asset to buy. Huq measures visits and answers site questions in one platform.
How do I evaluate a location analytics company?
Test it on a site where you already know the numbers. Check how often the data updates, whether it covers competitors' sites, how accuracy was validated and how you receive the output. Huq measured 81.9% accuracy in Great Britain against an industry benchmark of around 65%, and manually validates more than 1,000 locations in each of its 35 markets twice a year.
How often does Huq's location data update?
Weekly. New visit data is added to the Huq platform every week, so you can track change without waiting for a quarterly report. Data feeds arrive as CSV or Parquet files in Amazon S3 or Google Cloud Storage.
Does Huq cover locations across the US?
Yes. Huq measures visits to stores, shopping centers, main streets and other addresses across the US, and covers 35 markets in total. That lets teams with sites in several countries compare them on the same basis. More than 1,000 locations are manually validated in each market twice a year.
How do I get a free location analytics report?
Enter a US address in the form. We'll run a location analytics report for that site, covering weekly visits, visitor origin, dwell time and nearby competitors, and send it to you. Choose a site you know well so you can check the results.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.