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Foot traffic data analysis
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United States
Foot traffic data providers: test Huq on a site you know
Compare foot traffic data providers on accuracy, coverage, cadence and delivery. Get a free analysis of a US location you already know well.
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Up to 5 locations. No cost, no commitment.
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Choosing between foot traffic data providers comes down to a few questions: how accurate is the data, which locations does it cover, how often does it update, and how does it reach your team? More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Data updates weekly for any US address, including competitors' sites, through the Huq platform, exports, PDF reports and data feeds. Test us on a site you know.
What to look for in foot traffic data providers: a Huq tour
This overview shows the Huq platform end to end. As you watch, check it against the questions you'd ask any provider: what data you get for a location, how easy it is to find, and how it reaches your team. You'll see the Explore map, Projects for monitoring many sites, and the exports and reports that come out of them.
- Explore map: draw any area or pick a brand location and see footfall, catchment and behavior metrics together.
- Projects: monitor a whole portfolio or competitor set in one place, with status tracking for each location.
- Delivery: CSV and Excel exports, monthly PDF reports, or Parquet and CSV feeds into S3 or Google Cloud Storage.
Trusted by 300+ organisations · Data across 35 markets
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What do foot traffic data providers do?
A foot traffic data provider estimates how many people visit physical locations, such as stores, restaurants and shopping centers, and supplies that data as dashboards, reports or files. Unlike door counters, which need hardware at sites you operate, providers can measure any address, including competitors' locations.
When you compare providers, check five things: how the data is validated, coverage of the locations you care about, update cadence, delivery options, and the range of data beyond visit counts.
Huq is built to give you the broadest set of location data across 35 markets: footfall, residents vs visitors, catchment and drive time, dwell and frequency, density, and brands and industries. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. In Huq's own validation study, its visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error.
What's in your foot traffic data analysis
01
Footfall by week, month and year
Visits for your chosen location with trends and history, to check against your own counts or sales.
02
Catchment and drive time
Where visitors come from by ZIP code, and how far they travel to reach the location.
03
Competitor benchmarking
Your location compared with nearby competitor sites, all measured the same way with no hardware installed.
04
Dwell time and visit frequency
How long visitors stay and how often they come back, compared with nearby locations.
What a foot traffic data analysis shows
Choose a location where you have your own counts or sales. Your free analysis lets you check our numbers against yours, in the platform or as an export.
01
Weekly visits against your own figures
Weekly foot traffic for your chosen location over time, so you can set it alongside your own counts or sales and judge the fit.
02
Your site versus nearby competitors
Visits to your location compared with nearby competitor sites, measured on the same basis, with no hardware at any of them.
03
Catchment map
Where visitors come from, shown on a map, so you can see how far your location draws compared with competitors.
Foot traffic data across the US, updated weekly
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why choose Huq among foot traffic data providers
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is the best source of foot traffic data?
Ask every provider how its data is validated. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year. In its own study, Huq visit data tracked Walmart's quarterly US net sales with 0.85 correlation and 3.8% error. The best test is a site where you already know the numbers.
What's the difference between foot traffic software and door counters?
Door counters use sensors or cameras at your entrances, so they only measure sites you operate. Foot traffic data providers like Huq need no hardware and measure any address, including competitors' stores and locations you're considering but haven't opened.
How do I get foot traffic data?
Most providers offer a dashboard, reports and some form of bulk delivery. Huq offers a self-serve platform with the Explore map, Projects, CSV and Excel exports and monthly PDF reports, plus data feeds: Parquet and CSV files delivered into your Amazon S3 or Google Cloud Storage bucket. Demographics and spend are available in selected markets.
How often is Huq foot traffic data updated?
Huq foot traffic data updates weekly. Weekly data smooths out one-off spikes, so you see trends build rather than noise, and it's frequent enough to track openings, closures and seasonal shifts across a portfolio.
What's in the free foot traffic data analysis?
Pick a US location where you already have counts or sales. We'll show weekly visits, where visitors come from, dwell time and how it compares with nearby competitors, so you can test Huq's accuracy on your own terms before committing.
Who provides US foot traffic benchmarking data?
Several providers do, and coverage varies, so check it against your own locations. Huq measures any address across the US and benchmarks it against nearby competitors, similar sites and regional and national trends. Huq covers 35 markets, so you can compare US and international sites in one platform.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.