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Commercial real estate site analysis
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United States
Commercial real estate site selection backed by foot traffic
Evaluate sites, underwrite acquisitions and support leasing with weekly foot traffic and catchment for any US property. Start with a free asset snapshot.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Commercial real estate site selection works better when you can see how a location performs, not just where it sits. Huq measures visits to any US property, including competing centers, without sensors or site access. Landlords, brokers, developers and investors can compare sites, underwrite reach and show tenants the traffic a location draws. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. Start with a free asset snapshot.
See commercial real estate site selection in the Huq platform
This overview tours the Huq platform. For commercial real estate, watch how the Explore map's shopping center, retail center and brand location layers let you find a property and its competitors fast. Then see how Projects monitor a whole portfolio and how monthly PDF reports turn the numbers into something you can hand to a tenant or committee.
- Shopping and retail center types: compare a property with centers of the same type nearby.
- Brand locations and cross-visitation: which brands already draw the property's visitors, to support co-tenancy and leasing.
- Projects and PDF reports: monitor every asset and share monthly reports with owners, tenants and investors.
Trusted by 300+ organisations · Data across 35 markets
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What is commercial real estate site selection?
Commercial real estate site selection is the process of choosing and evaluating locations for retail, restaurant, leisure and mixed-use property. Occupiers use it to pick where to open. Landlords, developers, brokers and investors use it to judge which sites to buy, build or lease, and to show tenants why a location works.
The usual factors are customer reach, competition, access, co-tenancy and long-term potential. Much of this has been judged from listing data, radius rings and site visits. Those tell you what's there, but not how many people actually come, where they come from, or how a center compares with the one down the road.
Visit data fills that gap. Huq gives you foot traffic, catchment and drive time, residents vs visitors, and brand and center type data for any US address. Investors can take the same data as feeds into their own models.
What's in your commercial real estate site analysis
01
Weekly foot traffic for any asset
Visit trends for your property and competing centers, with no counters, cameras or site access needed.
02
Catchment to underwrite reach
Where a property's visitors actually come from, so you can show tenants and investors how far a location reaches.
03
Benchmarking vs rival centers
How a site's foot traffic, dwell time and visit frequency compare with nearby competing centers and main streets.
04
Brands and co-tenancy
Brand locations and shared visitors between your property and nearby retailers, to show who draws the same customers.
What a commercial real estate site analysis shows
The free asset snapshot covers one property and two nearby competing centers, in the same format as a monthly PDF report.
01
Foot traffic vs two competing centers
Weekly visits for your property against two nearby centers. A gap that widens over several months is a stronger signal than any single quarter.
02
Where the property's visitors come from
Primary and secondary catchment zones for the property. Useful for underwriting reach, and for showing a prospective tenant whether the location serves their customers.
03
Dwell time and visit frequency
How long visitors stay and how often they return, compared with competing centers. Longer dwell and repeat visits point to a destination, not a pass-through.
Commercial real estate site selection data across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why landlords, brokers and developers use Huq
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is GIS in real estate?
GIS (geographic information systems) maps property data by location: parcels, zoning, competitors, drive times and more. Visit data adds what a map alone can't show: how many people visit a property and where they come from. Huq's data feeds, Parquet or CSV files delivered into Amazon S3 or Google Cloud Storage, can sit alongside your GIS layers.
How does a commercial broker help with site selection?
Brokers find available sites, know local landlords and rents, and negotiate the lease. Good brokers also bring evidence: how many people visit a property, where they come from and how it compares with alternatives. Huq gives brokers foot traffic, catchment and brand data for any US address, with exports and monthly PDF reports to share with clients.
How do you use location analytics for real estate?
Use it wherever a decision depends on how people use a place. For acquisitions, visit trends show whether a property is growing against competing centers. For leasing, catchment and brand data show tenants who the property reaches. For asset management, Projects track a portfolio and flag decline early. Investors can take the data as feeds.
What's in the free asset snapshot?
We'll analyze one US property: its weekly foot traffic trend, where its visitors come from, and a benchmark against two nearby competing centers. You can use it to test the data on a property you know well. There's no commitment.
How often is the foot traffic data updated?
Weekly. Each property's visit data refreshes every week, so you can track an asset through a leasing campaign, a refurbishment or a new anchor opening, and report trends to owners and investors without waiting for a quarterly study.
Can I analyze a property I don't own?
Yes. Huq works on any address across the US, including competing centers, sites for sale and properties you're marketing for a client. Find them on the Explore map through the shopping center, retail center or brand location layers. No sensors, cameras or site access are needed, so every property is measured the same way.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.