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Shopping centre footfall analysis
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United Kingdom
Shopping centre footfall for landlords and asset managers
Weekly visits, catchment and dwell for any UK shopping centre, including the centres you compete with.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
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Shopping centre footfall tells landlords and asset managers how many people visit a centre, how long they stay and where they come from. Huq measures it for any UK shopping centre, including the competing centres you don't own, every week. Use it to back leasing conversations, show performance to investors and compare your centre with rivals in the same catchment.
Shopping centre footfall in the Huq platform
The overview is a tour of the whole platform. For a centre, the useful part is the shopping centre layer on the Explore map, which lets you pick your centre and its rivals. Then consider the monthly PDF location report: it is the format most owners would pass to investors and prospective tenants.
- Selecting centres from the shopping centre layer
- Catchment and dwell time for a centre
- Monthly PDF reports for investors and tenants
Trusted by 300+ organisations · Data across 35 markets
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What is shopping centre footfall?
Shopping centre footfall is the number of visits a centre receives over a period. For owners it is the headline number behind rents, leasing pitches and valuations, and prospective tenants ask for it early.
Most centres already count people at their entrances. Those counts are good for your own centre but say nothing about competing centres, who your visitors are, or how far they travel. Huq fills that gap. It measures visits to the centre as a whole, along with catchment by postcode, dwell time, dayparts, demographics and cross-visitation with other locations. It does the same for rival centres, so you can benchmark fairly.
Huq is not an in-centre sensor system: it doesn't count by mall corridor or by entrance. Use it alongside your own counters to add the outside view.
What's in your shopping centre footfall analysis
01
Centre-level visits
Weekly visits, average daily footfall and trends for your centre and any competing centre.
02
Catchment by postcode
See where visitors live and how far they travel, to support leasing and marketing.
03
Dwell and dayparts
How long visitors stay and when they come, by time of day and day of week.
04
Monthly PDF reports
KPIs, trends against regional and national benchmarks, dwell and catchment in a file you can send to investors.
What a shopping centre footfall analysis shows
Three views asset and leasing teams use to show a centre's performance.
01
Your centre vs rival centres
Weekly visit trends for your centre and the competing centres in its catchment, so you can show where you're gaining share.
02
Catchment for leasing packs
Postcode catchment and demographics give prospective tenants evidence of who the centre reaches.
03
A new tenant or event
Compare weekly visits before and after a new anchor opens or a seasonal event runs, against rival centres over the same weeks.
Footfall for every UK shopping centre and retail park
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why landlords use Huq for shopping centre footfall
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I find UK shopping centre footfall figures?
Some centres publish headline visitor numbers, and industry monitors publish averages across many centres. Huq gives weekly footfall for any UK shopping centre, including ones you don't own, so you can compare centres on the same basis and export the figures as CSV or Excel.
How can I increase footfall in a shopping centre?
Find out where visitors come from and where the gaps are. Huq's catchment shows which postcodes under-visit, cross-visitation shows which rival centres share your visitors, and dwell time and dayparts show when the centre is quiet. Then track the effect of events, new tenants and campaigns week by week.
Does Huq replace our entrance counters?
No. Huq measures visits to the centre as a whole and doesn't count by entrance or mall corridor. Most owners use it alongside their counters, to benchmark against competing centres and add catchment, dwell and visitor profiles their counters can't provide.
How accurate is Huq's shopping centre data?
Huq validates against landlord-reported footfall and publishes its accuracy by country: an 18.7% median error in Great Britain, well under the 30% level considered healthy. Huq also manually validates more than 1,000 locations in each of its 35 markets twice a year.
How often is the data updated, and which centres are covered?
Data refreshes weekly. Huq covers any address in the UK, so every shopping centre, retail park and high street is in scope, including your competitors. The same method applies across Huq's 35 markets for owners with centres abroad.
What does the free analysis of my sites include?
Use the form on this page to list your centres and, if you like, the rivals you want to benchmark. Huq's team runs a free analysis of visits, catchment and dwell for them and walks you through the results.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.