Location data

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United Kingdom

Location data for any UK address, refreshed weekly

Footfall, catchment and place data for high streets, shopping centres and retail parks, in the platform or as Parquet and CSV feeds.

The Huq platform: catchment zones around a location on a map, with store trend and performance cards

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Huq's location data measures how people use any place in the UK, from a single shop unit to a whole town centre. You get footfall by week, month and year, residents versus visitors, catchment by postcode, dwell time and visit frequency. Analysts take it as Parquet or CSV feeds into Amazon S3 or Google Cloud Storage. Commercial teams use the Explore map and Excel exports. Data refreshes weekly, with no hardware to install.

See Huq's location data in the platform

Huq platform overview video: a visitor heat map

For a data buyer, the useful part of this overview is the moment an area becomes numbers. Look for one area drawn on the Explore map turning into footfall, catchment, residents and visitors. Then picture those same measures for every site on your list, refreshed weekly and landing in your bucket or an Excel file.

  • How a drawn area or a saved site becomes footfall, catchment and behaviour metrics.
  • The same metrics side by side for many UK locations in Projects.
  • Where the CSV and Excel exports sit, which mirror what the data feeds deliver.

Trusted by 300+ organisations · Data across 35 markets

What is location data?

Search for location data in the UK and most results are about phone settings and privacy rules. For a business buying data, the term means something narrower: measures of how people use real places. How many visit a site, when, for how long, where they come from, and how that changes week to week.

UK buyers are usually retail chains choosing and reviewing stores, landlords and asset managers reporting on shopping centres and retail parks, councils and BIDs tracking town centres and testing whether regeneration schemes work, and investors checking assets before they buy. Data teams want it as files they can join to sales or lease data. Commercial teams want a map and a chart.

Huq serves both from one dataset. It publishes its accuracy by country: an 18.7% MAPE in Great Britain against landlord-reported footfall.

What's in Huq's UK location data

01

Footfall by week, month, year

Totals, average daily footfall, trends and period-on-period change, plus visiting versus passing traffic for any UK address.

02

Residents, visitors and catchment

Who lives nearby versus who travels in, with catchment by postcode and drive-time or travel-time areas.

03

Behaviour at each place

Visit frequency, dwell time, dayparts and cross-visitation between up to 10 location pairs.

04

Feeds, exports and reports

Parquet and CSV files into Amazon S3 or Google Cloud Storage, CSV or Excel exports, and monthly PDF reports.

What UK location data from Huq shows

Three views your team will use most, from first look to a weekly file.

Footfall trend for a site

01

Footfall trend for a site

Weekly footfall for one address with period-on-period change. Compare a store against its town centre or retail park to separate local trends from your own performance.

Catchment by postcode

02

Catchment by postcode

Where visitors come from, shown by postcode and travel time. Useful for checking a new site's reach or a centre's draw against nearby competition.

Many sites in one Project

03

Many sites in one Project

A folder of locations tracked together with status and stakeholder reporting. The same list can feed a weekly Parquet or CSV delivery into your bucket.

UK location data for any address

Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.

Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.

How it works

Step 1

Tell us your locations

Add up to five addresses in the form. Your own stores, candidate sites or competitors.

Step 2

We run the analysis

Our team maps each location from observed visitor data.

Step 3

We walk you through it

A short call to take you through what the data shows and what it means for you.

Why teams use Huq for location data in the UK

  • Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
  • JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
  • Ripon BID saw footfall up 164% year on year.
  • Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.

huq's platform gave us valuable data to support a key decision on potential new sites.

Dan Brogden

National Sales Manager, Puccinos

Who it's for

01

Retail chains of any size

From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.

02

Retail property owners

Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.

03

Investors and private equity

Check how retail brands and assets actually perform before you buy, and monitor them after.

Everything Huq measures, in one platform

  • Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
  • Residents and visitors.
  • Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
  • Demographics and profiling: age, gender and purchasing power.
  • Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
  • Footfall density and transportation mode.
  • Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
  • Geo-spend: spend by volume and category at any UK location, via Experian.
  • Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
  • Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
  • Cadence: data refreshes weekly.

Frequently asked questions

What is location data used for in business?

Retailers use it to choose sites and review stores. Landlords and asset managers use it to report on shopping centres and retail parks. Councils and BIDs use it to track town centres, and investors use it to check assets before buying. Huq's data covers footfall, catchment, residents and visitors, and behaviour at any UK address.

Is location data personal data?

Under UK GDPR, location data that can identify a person is personal data, as the ICO explains. Huq's outputs are measures about places and areas, such as footfall totals, catchment by postcode and shares of residents and visitors. Ask us if your data protection team needs more detail before you buy.

How do I buy location data for UK sites?

Start with a free analysis: send us a few UK locations and we return footfall, catchment and visitor data for them. After that, you can use the platform, export CSV or Excel files, receive monthly PDF reports, or take data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage.

Is there a location data API, or are files delivered instead?

No. Huq does not offer an API. Technical teams take data feeds instead: Parquet and CSV files delivered into your Amazon S3 or Google Cloud Storage bucket, ready to load into your warehouse. Others use the platform, CSV or Excel exports and monthly PDF reports.

How often is the location data updated?

Data refreshes weekly. Each refresh adds the latest week of footfall and behaviour metrics, so trends and period-on-period comparisons stay current. Feeds land in your bucket on the same weekly cadence.

What does the UK coverage include?

Any address in the UK: high streets, town centres, shopping centres, retail parks, competitors' stores and sites you have not opened yet. Huq covers 35 markets in total and manually validates more than 1,000 locations in each market twice a year.

Questions? Talk to us

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About Huq

Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.

More about Huq
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