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Retail footfall analytics
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United Kingdom
Retail footfall analytics: benchmark stores against rivals
Compare your stores with competitors, nearby centres and regional benchmarks, with weekly footfall trends for any UK location.
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Up to 5 locations. No cost, no commitment.
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Retail footfall analytics turns visit counts into comparisons: how your stores trend against competitors, against the shopping centres and high streets they sit in, and against regional and national benchmarks. Huq measures any UK address the same way, so you can benchmark rival stores without access to their sites. JD Sports, a UK retailer, used Huq for 25% more precise catchment analysis and 18% lower new-store location risk.
Retail footfall analytics in the Huq platform
The overview is a general tour of Huq. For competitor benchmarking, the key part is the Explore map: brand locations and industries are layers, so a rival's whole store network can sit next to yours. Keep cross-visitation in mind too. It is how you would test whether a rival really shares your visitors, across up to 10 location pairs.
- Brand location layers for competitor sets
- Cross-visitation between your store and a rival
- Trends against regional and national benchmarks
Trusted by 300+ organisations · Data across 35 markets
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What is retail footfall analytics?
Retail footfall analytics is the analysis of visit data to explain and compare retail performance. Counting visits is the start. The value comes from context: is a drop at your store bad news, or did the whole high street fall further? Are you losing visitors to a rival that opened down the road?
Footfall analytics in retail usually answers three questions. How does each store trend against its direct competitors? How does it trend against the centre, retail park or high street around it? And how does it compare with regional and national benchmarks?
Huq answers all three in one place. Brand analysis and industry performance give you competitor sets. Cross-visitation shows the shared audience between up to 10 location pairs, so you can see who shops at both you and a rival. Shopping centre and retail centre types let you compare like with like.
What's in your retail footfall analytics
01
Competitor benchmarking
Track rival brands' stores alongside yours with the same weekly footfall measures.
02
Centre-level context
Compare each store with the shopping centre, retail park or high street it sits in.
03
Shared audiences
Cross-visitation shows how many visitors your store shares with a rival, across up to 10 location pairs.
04
Regional and national benchmarks
Monthly PDF reports set each location's KPIs and trends against regional and national benchmarks.
What footfall analytics in retail shows
Three comparisons that explain whether a store is winning or losing share of visits.
01
Your store vs competitors
Weekly footfall trends for your store and nearby rival stores on one chart, so you can see when a competitor opening starts to bite.
02
Before and after a rival opens
Compare your store's weekly trend before and after a competitor opens nearby, set against the centre or high street around it.
03
Cross-visitation
See the share of visitors who go to both your store and a competitor's, to judge how directly you compete.
Retail footfall analytics for any UK location
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail footfall analytics
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Who provides UK footfall benchmarking data?
Several providers publish national and regional footfall benchmarks for UK retail. Huq goes further down: it benchmarks any individual store, competitor or centre, and its monthly PDF reports compare each location with regional and national benchmarks. Data refreshes weekly, so trends stay current.
How do I compare my store's footfall with a competitor's?
Add both stores on Huq's Explore map, or load the competitor's brand locations as a layer. You get the same footfall measures for each, plus cross-visitation to show the shared audience. No access to the competitor's site is needed.
What is footfall analytics in retail used for?
Mostly for comparison. Retailers use it to see whether a store is losing visits to a rival, to measure the effect of competitor openings, to compare stores with the centres they sit in, and to set trends against regional and national benchmarks before deciding where to invest.
How accurate is Huq's footfall data in the UK?
Huq publishes accuracy by country as median error against landlord-reported footfall. In Great Britain it is 18.7%, well under the 30% level considered healthy. Per-country sample sizes are in Huq's downloadable validation report.
How often is the data updated, and what does it cover?
Data refreshes weekly, with views by week, month and year. Huq covers any address in the UK, including high streets, shopping centres, retail parks and competitors' stores, and uses the same method across its 35 markets.
What does the free portfolio analysis include?
Share some or all of your stores through the form on this page. Huq's team runs a free analysis benchmarking them against nearby competitors and centres, and walks you through which stores are over- or under-performing their area.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.