.svg)
location planning
·
Location planning software for Nordic retail chains
One platform to plan where your stores go next across the Nordics: footfall, catchments, competitors and white space at any address.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq is location planning software for retail chains that run, or plan, a network of stores across the Nordics. It is the data layer: footfall, catchments and competitor locations at any address, refreshed weekly. It does not forecast store sales or pick sites for you. Compare candidates with your best stores, look for gaps with the White Space Analysis tool, and keep each shortlist in Projects for review.
See the location planning software in action
The overview video covers the whole Huq platform, not a planning workflow. For location planning, watch three parts closely: the Explore map, where you draw an area or pick a postcode; the travel-time and catchment layers that size a site's market; and Projects, where a shortlist of candidates sits next to the stores you already run.
- How the Explore map lets you draw any area or pick a postcode
- Where the travel-time, catchment and brand-location layers sit
- How Projects keeps candidate sites and existing stores side by side
Trusted by 300+ organisations · Data across 35 markets
%201.avif)
What is location planning software?
Location planning software helps a multi-site business decide where its stores, branches or outlets should be. It brings location data, maps and analysis into one tool, so a planning team can test candidate sites, size catchments and compare options without building every study from scratch.
In the Nordics, the buyers are usually grocery, fashion, home and specialist chains, plus franchise groups, often working across several countries with different city structures. A site on a capital-city shopping street and one in a regional retail park need the same tests, measured the same way.
Some tools in this category build sales forecasts. Huq does not. It is the data and platform layer: comparable footfall, catchment, competitor and visitor behaviour data at any address, refreshed weekly, so the decision rests on evidence rather than on one broker's view.
What's in Huq's location planning software
01
Footfall at any address
Weekly, monthly and yearly footfall, average daily footfall and trends for candidate sites and existing stores.
02
Catchments and travel time
Draw catchments by drive or travel time and see where visitors to a site come from.
03
White Space Analysis
Use the White Space Analysis tool with footfall and brand layers to look for gaps in your network.
04
Projects for shortlists
Group candidate sites in folders, track their status and share reports with stakeholders.
What location planning shows you
Three views a planning team typically uses before recommending a new site.
01
Candidate site against your best stores
Compare footfall, visiting vs passing traffic and dwell time at a candidate site with your top-performing stores.
02
Catchment and competitor overlap
See the travel-time catchment, which competitor brands sit inside it, and how much it overlaps with stores you already run.
03
Shortlist tracking in Projects
Every candidate in one folder, with status, KPIs and exportable reports for the investment committee.
Location planning software coverage across the Nordics
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why Nordic retailers use Huq as location planning software
Who it's for
01
02
03
About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.