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Location analytics software
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Location analytics for Nordic stores and shopping centres
Measure and compare footfall, dayparts and behaviour across your Nordic sites. Weekly data, exports, PDF reports and data feeds.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq is location analytics software for teams that track stores, shopping centres and retail parks in the Nordics. Add one address or your full network. Compare footfall trends, dwell time and dayparts. Rank sites against regional and national benchmarks. Then export the results or share them as monthly PDF reports. Huq manually validates more than 1,000 locations in each of its 35 markets twice a year.
Location analytics through the seasons
For location analytics, look for three steps in the overview: measuring one site, comparing many, and getting results out. Nordic retail has strong seasonal swings, so also note where the weekday, daypart and year-on-year views sit in the platform. Those are the views that tell a seasonal dip from a real decline.
- Weekly footfall per site, with trends and change on last period
- Weekday patterns and dayparts to see when visits happen
- Exports to CSV or Excel, and weekly feeds to S3 or Google Cloud Storage
Trusted by 300+ organisations · Data across 35 markets
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What is location analytics?
Location analytics is the analysis of data tied to a physical place. It answers questions like "how is this site doing?" and "how does it compare?". Location intelligence is the wider practice of deciding where to act. Location analytics is the measurement that feeds it.
Many products use the name. Some count people inside one building. Some report on website visitors by country. Huq analyses observed footfall and visitor behaviour at any address, with no hardware, so you can measure competitors' sites as well as your own.
Nordic retail and property teams use it to compare shopping centres, follow seasonal patterns, check the effect of a refit, and see if a city centre site is gaining or losing visitors. Data refreshes weekly. Results go into the platform, exports, PDF reports or data feeds.
What's in Huq's location analytics software
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Site footfall
Footfall totals and trends for any Nordic address, plus visiting vs passing traffic.
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Seasonal and daypart views
Weekday patterns, time of day and year-on-year change, to separate seasonal swings from real shifts.
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Behaviour metrics
Dwell time, visit frequency and cross-visitation between up to 10 location pairs.
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Exports and feeds
CSV or Excel exports, monthly PDF reports, and Parquet or CSV feeds for analysts.
What location analytics shows for Nordic sites
Three steps, from one site to a full network.
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Trend for one site
Weekly footfall with the trend and year-on-year change. See if a quiet month is seasonal or a real decline.
02
Compare in a Project
Group your Nordic sites in a Project. Compare year-on-year change side by side and mark the sites that need a closer look.
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Share the result
Send a monthly PDF report with KPIs, weekday patterns, dayparts and dwell time, or export the data for your own models.
Location analytics across Huq's Nordic markets
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why Nordic analysts use Huq for location analytics
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.