Huq’s platform is designed and built to address the specific challenges of accurately capturing offline behaviours and to this end our constant focus is on quality over quantity. Early in our journey we realised that the only way to achieve the quality our customers required was to be present at a native level on the mobile handset. Our Patent Pending SDK has been designed from scratch to capture the best data with minimum performance overhead.
Founder & CEO
Pluribus Labs Inc.
Our SDK is installed in a diverse range of iOS and Android applications. It works to power efficiently and anonymously collect data related to the location and the local area connections that the device encounters.
We resolve each action collected via our network in terms of brand name, place type, time and location. The result is a large and detailed data set describing offline consumer behaviour across work, travel and leisure.
We provide customers with all necessary interfaces, from raw data feeds to custom-designed dashboards. Our interpretation methodology further promotes ease of access through structured, semantic data.
The responsible curation and application of data, and our users’ right to privacy, is at the heart of both our value-set, and also our operating platform. Every aspect of our collection methodology is designed to avoid any use of personal data - either under existing data protection laws and forthcoming GDPR legislation, or according to our own rigorous ethical code.
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