Huq has developed a proprietary consumer data collection methodology that promotes quality and user privacy, while empowering mobile app owners to monetise their audiences in a way that is truly anonymised, great for the user-experience and financially rewarding.
Huq is one of the most exciting tech companies I've come across in a long time.
Head of Trends, Insider Trends
Our SDK is installed in a diverse range of iOS and Android applications. It works power-efficiently, and anonymously collects data related to the location and the local area connections that the device encounters.
We resolve each action collected via our network in terms of brand name, place type, time and location. The result is a large and detailed data set describing offline consumer behaviour across work, travel and leisure.
We provide customers with all necessary interfaces, from raw data feeds to custom-designed dashboards. Our interpretation methodology further promotes ease of access through structured, semantic data.
We are committed to observing the latest and best practices concerning user privacy under legislation and regulatory requirements from the UK Information Commissioner’s Office and under GDPR.
The responsible curation and application of data, and our users’ right to privacy, is at the heart of both our value-set, and also our operating platform. Every aspect of our collection methodology is designed to avoid any use of personal data - either under existing data protection laws and GDPR legislation, or according to our own rigorous ethical code.