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Site selection tool
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United Kingdom
A site selection tool built on measured UK footfall
Check footfall, catchment and nearby brands at any UK address in minutes, then track your shortlist and export the evidence. Built for consumer-facing sites.
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Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Huq is a site selection tool for consumer-facing businesses that need evidence on any UK address, fast. Drop a pin or draw an area on the Explore map to see footfall, catchment, travel time and the brands nearby. White Space Analysis points to gaps, Projects hold your shortlist, and exports and monthly PDF reports carry the evidence into board papers. It suits retail, food and drink, leisure and property teams.
How the Huq site selection tool works
The overview is a tour of the whole Huq platform. To judge it as a site selection tool, watch three things: how an address is checked on the Explore map, where White Space Analysis sits for deciding where to look, and how Projects keep a shortlist in one place. Keep in mind Huq is built for consumer-facing sites, not land or energy projects.
- Checking any UK address on the Explore map
- Using White Space Analysis to decide where to look
- Tracking and reporting on a shortlist with Projects
Trusted by 300+ organisations · Data across 35 markets
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What is a site selection tool?
A site selection tool helps you judge whether a location is right for a new business site. The term covers a wide range. In the UK it is used for data centres, renewables and industrial land as well as shops and restaurants. Huq is built for consumer-facing sites, where the deciding question is how many people come, from where, and when.
For those sites, a useful tool does three jobs. It shows you where to look, it lets you check a specific address quickly, and it keeps a shortlist organised with evidence the board will accept. Huq does all three with footfall data for any address, including units that are empty today.
Commercial teams use the map. Analysts take CSV or Excel exports, or data feeds into Amazon S3 or Google Cloud Storage. Huq has no API.
What's in the site selection tool
01
Check any address
Draw an area on the Explore map to see footfall, catchment, travel time and nearby brands.
02
Decide where to look
White Space Analysis helps you spot areas where you have no site yet.
03
Keep a shortlist
Projects hold candidate sites in folders with status tracking and stakeholder reporting.
04
Data and spend context
Footfall, residents versus visitors, demographics and geo-spend via Experian for UK sites.
What Huq's site selection tool shows
Three screens you'll use on almost every site decision.
01
Address check on the Explore map
Draw an area around a candidate site to see weekly footfall, visiting versus passing traffic, catchment and the brands trading around it.
02
White Space Analysis
Helps you spot UK areas where you have no presence yet, before you spend time on individual addresses.
03
Shortlist and exports
Track candidates in a Project, then export a side-by-side comparison to CSV or Excel for the board pack.
A site selection tool for any UK address
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq as their site selection tool
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is site selection software?
It is software that helps you judge whether a location suits a new site, using data such as footfall, catchment, travel time and nearby competition. Huq is site selection software for consumer-facing businesses, built on measured footfall for any UK address.
Is Huq suitable for data centre or renewables site selection?
No. Huq is built for sites where people matter: shops, restaurants, leisure and retail property. It measures footfall, catchment and visitor behaviour. Data centre and energy site selection depend on power, land and planning data that Huq does not provide.
What makes a good site selection tool?
It should cover any address, including empty units and competitors, show where visitors come from, and make it easy to compare a shortlist. It should also get data to analysts without friction. Huq does this through exports and data feeds rather than an API.
How often is the data updated?
Huq data refreshes weekly. Each location also gets a monthly PDF report with footfall KPIs, trends against regional and national benchmarks, catchment, dayparts and dwell time. Those reports drop straight into board papers.
Does Huq cover the whole UK?
Yes. Huq covers any address in the UK, with no sensors or cameras. It validates more than 1,000 locations in each of its 35 markets twice a year, and in Great Britain reports an 18.7% median error against landlord-reported footfall.
Can I try the tool on my own sites?
Use the form to share some current sites or candidates. Huq will run a free analysis of footfall and catchment for those locations so you can test the tool's data on places you know.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.