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Retail footfall analysis
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United Kingdom
Retail footfall for every store in your portfolio
Store-level footfall, not a national index: weekly figures for your stores and new sites, so you can tell a location problem from a store problem.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Retail footfall tells you how many people visit your stores and the places around them, and how that changes week to week. Huq measures it for any UK address, so you can see every store in your estate, your competitors' stores and sites you haven't opened yet. PizzaExpress combined Huq's monthly footfall with sales across 370+ UK stores to separate location problems from operational ones.
How retail footfall looks in Huq
The overview covers the whole platform. A store or area manager should focus on Projects, where your full estate would sit in one folder with status tracking, and on the measures for each location: weekly trend, visiting vs passing traffic and dwell time. Every figure can be exported to CSV or Excel to sit next to your till data.
- Projects for monitoring a whole store estate
- Visiting vs passing traffic outside each store
- Exports to match footfall against store sales
Trusted by 300+ organisations · Data across 35 markets
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What is retail footfall?
Retail footfall is the number of people who visit a store, a parade or a retail area over a period. National figures, like the monthly monitors in the news, tell you how UK retail is doing on average. They don't tell you how your own stores are doing, or why one store is beating its neighbour.
For a retailer, footfall matters at store level. If sales fall but footfall around the store holds up, the issue is likely inside the store: range, staffing or layout. If footfall falls too, it's the location. That is the split PizzaExpress used Huq to make across its UK estate.
Huq gives footfall for each store and the area around it, with visiting vs passing traffic, dwell time, catchment and demographics. Because it needs no in-store counters, you can measure competitors' stores and new sites the same way as your own.
What's in your retail footfall analysis
01
Footfall for every store
Weekly totals, average daily footfall and trends for each store in your portfolio, side by side.
02
Passing vs visiting traffic
See how many people pass each store and how many visit, to spot weak frontages or poor pitches.
03
Sites you haven't opened
Measure a vacant unit or shortlisted site the same way as your trading stores before you sign.
04
Footfall next to sales
Export to CSV or Excel to set footfall against your own sales and conversion data.
What a retail footfall analysis shows
Three views store and portfolio teams use to rank stores and explain performance.
01
Store estate in one Project
Every store in one folder, with weekly footfall and status tracking, so area managers can see which stores are slipping.
02
Store vs its local area
Compare a store's footfall with the retail area around it to see whether the store or the location is underperforming.
03
Catchment for each store
Catchment by postcode and drive time shows where each store's visitors come from and where catchments overlap.
Retail footfall for any store in the UK
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retailers use Huq for retail footfall
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is footfall in retail?
In retail, footfall is the number of people who visit a store or shopping area in a given period. Retailers use it to judge locations, compare stores and understand conversion. Huq measures footfall for any UK address, including competitors' stores, without counters in the store.
How do you calculate footfall conversion rate?
Divide the number of transactions by the number of visitors over the same period, then multiply by 100. Huq gives you the footfall side for each store, refreshed weekly, and you can export it as CSV or Excel to set against transactions from your own tills.
How can I increase footfall in my retail store?
Start by finding out why it is low. If people pass but don't come in, look at frontage and offer. If few people pass, it's the pitch. Huq shows passing vs visiting traffic, dwell time and catchment for each store, so you can test changes and see the effect week by week.
How often is retail footfall data updated?
Huq's data refreshes weekly. You can view each store by week, month or year, track period-on-period change, and receive monthly PDF location reports with KPIs, trends against regional and national benchmarks, weekday patterns and dwell time.
Which stores and locations can Huq cover?
Any address in the UK: your stores, competitors' stores, high street units, shopping centres, retail parks and sites you haven't opened. Huq covers 35 markets in total, so retailers with stores abroad can use the same platform and method.
What is in the free portfolio analysis?
Share your store list, or a sample of stores, through the form on this page. Huq's team runs a free footfall analysis for those stores and walks you through what stands out, such as stores losing footfall faster than the area around them.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.