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Retail foot traffic analytics
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United Kingdom
Retail foot traffic analytics for UK stores in a global estate
Weekly foot traffic for UK stores on the same measures as your other markets, with UK centre types and postcode catchments.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Retail foot traffic analytics from Huq measures your UK stores the same way as the rest of your estate. Huq tracks weekly foot traffic at any UK address without sensors, using one uniform dataset across 35 markets. That suits retailers with UK stores alongside stores in Europe, the US or elsewhere, who want UK trends, centre types and catchments in one consistent view rather than a separate local tool.
Retail foot traffic analytics, step by step
The overview tours the platform as a whole. If your foot traffic tools come from other markets, notice how the Explore map handles UK geography: shopping centres, retail centres and postcodes are layers, and catchment is by postcode rather than ZIP code. Then look at Projects, which is where stores from several countries would sit together.
- UK shopping centre and retail centre layers
- Postcode catchments for each store
- Projects that group stores across markets
Trusted by 300+ organisations · Data across 35 markets
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What is retail foot traffic analytics?
Retail foot traffic analytics is the analysis of store and area visits to judge retail performance. In the UK the same thing is usually called footfall; the measures are the same. Teams use it to benchmark stores, size the effect of competitor openings and track how retail destinations are trending.
For a retailer with stores in several countries, the hard part is consistency. Different providers in different markets mean different definitions, so a UK store can't be compared fairly with a German or US one. Huq uses one method and one platform across its 35 markets, and publishes accuracy by country: an 18.7% MAPE in Great Britain against landlord-reported counts.
In the UK, foot traffic analysis also needs local context. High streets, shopping centres and retail parks behave differently, so Huq lets you compare each store with the right type of centre.
What's in your retail foot traffic analysis
01
UK stores, global measure
Weekly foot traffic for UK stores on the same measures as your stores in other markets.
02
Centre type benchmarks
Compare stores in shopping centres, retail parks and high streets with others of the same type.
03
Postcode catchments
UK catchment by postcode, with drive-time and travel-time analysis, in place of ZIP code views.
04
Visit behaviour
Dwell time, visit frequency and dayparts for each store and its competitors.
What retail foot traffic analytics shows
Three views for UK stores that sit inside a multi-country estate.
01
Postcode catchments for UK stores
See where each UK store's visitors live by postcode, with drive-time and travel-time, in place of the ZIP code views used in the US.
02
Stores by centre type
Group stores by shopping centre, retail park or high street to compare like with like rather than averaging across formats.
03
One view across markets
Projects hold stores from several countries in one place, with status tracking and reports for regional and global teams.
Retail foot traffic analytics across the UK
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why retail teams use Huq for retail traffic analytics
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
What is retail traffic analytics?
Retail traffic analytics measures and compares visits to stores and retail areas. Retailers use it to benchmark stores, explain sales changes, track competitor openings and choose new sites. Huq covers any UK address and refreshes its data weekly, so you can track trends without installing counters in your stores.
Can I compare UK stores with stores in other countries?
Yes. Huq uses one method across its 35 markets, so a UK store and a store elsewhere are measured the same way. Accuracy is published by country, with an 18.7% median error in Great Britain and a 19.5% median across published markets, against a 30% healthy threshold.
Is foot traffic the same as footfall?
Yes. Foot traffic is the US term and footfall the UK one; both mean the number of people visiting or passing a place. Huq reports the same measures in every market, so a UK store's footfall and a US store's foot traffic can be compared directly.
How is catchment shown for UK stores?
UK catchment is shown by postcode, with drive-time and travel-time analysis in miles. You can see where each store's visitors live, where catchments overlap between stores, and how a competitor's catchment compares with yours.
How often is the data updated, and what does it cover?
Data refreshes weekly, with views by week, month and year. Huq covers any address in the UK, including high streets, shopping centres, retail parks and competitors' stores, plus 34 other markets.
What does the free portfolio analysis include?
Share some or all of your UK stores through the form on this page, with stores from other markets if you like. Huq's team runs a free analysis on the same measures across them and walks you through which stores are gaining or losing visits.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.