Geo-spend data

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United Kingdom

Consumer spend data for any UK location

Geo-spend by volume and category at any UK location, via Experian, next to footfall, catchment and dwell. Not card-level transaction records.

The Huq platform: catchment zones around a location on a map, with store trend and performance cards

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Consumer spend data from Huq shows spend by volume and category at any UK location, via Experian. It sits next to footfall, catchment and dwell time in the same platform, so retailers, landlords, councils and investors can see how busy a place is and what is spent there. Huq doesn't sell card-level or merchant-level transaction records. Geo-spend answers the place question instead, for high streets, shopping centres, retail parks and candidate sites.

See consumer spend data next to footfall

Huq platform overview video: a visitor heat map

This short overview shows the Huq platform as a whole, not the spend views in detail. Watch how an area is drawn on the Explore map. In the UK, that same area can carry geo-spend by volume and category, via Experian, next to its footfall. Setting the two side by side is how teams find places where visits are high but spend lags.

  • Spend by volume and category at any UK location
  • Footfall and spend side by side for the same area
  • Compare towns, centres or competitor locations

Trusted by 300+ organisations · Data across 35 markets

What is consumer spend data?

Consumer spend data describes what people spend: how much, on what and where. It comes in several forms, from national statistics and bank-reported trends to card transaction records sold by data vendors. For location decisions, the useful question is usually how much is spent in a particular place, and on what.

Huq offers geo-spend data: spend by volume and category at any UK location, via Experian. Huq doesn't sell card-level or merchant-level transaction records, so if you need individual transactions, a card data vendor is the right source.

Because geo-spend sits in the same platform as footfall, catchment, dwell and demographics, you can see whether a high street's spend keeps pace with its visits, or compare spend across candidate sites before you commit.

What's in your geo-spend analysis

01

Spend by category

Spend split by category at any UK location, via Experian, so you can see which sectors a place supports.

02

Spend volume by location

Compare spend volume across high streets, centres, retail parks or candidate sites on the same basis.

03

Footfall next to spend

Weekly footfall, dwell and visit frequency for the same area, to judge whether visits turn into spend.

04

Who is spending

Visitor age, gender and purchasing power for the same UK locations, to see who visits where spend is high.

What geo-spend data from Huq shows

Three ways UK teams use geo-spend alongside footfall.

Spend by category for an area

01

Spend by category for an area

Draw a high street, centre or retail park and see spend by category, so you know what a place's spend goes on.

Spend against footfall

02

Spend against footfall

Put spend volume next to footfall for the same location to find places where visits are strong but spend is weak, or the reverse.

Site comparison

03

Site comparison

Compare spend and footfall across candidate sites or competitor locations before you commit to a lease or acquisition.

Consumer spend data for any UK location

Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.

Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.

How it works

Step 1

Tell us your locations

Add up to five addresses in the form. Your own stores, candidate sites or competitors.

Step 2

We run the analysis

Our team maps each location from observed visitor data.

Step 3

We walk you through it

A short call to take you through what the data shows and what it means for you.

Why teams use Huq for consumer spend data

  • Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
  • JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
  • Ripon BID saw footfall up 164% year on year.
  • Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.

huq's platform gave us valuable data to support a key decision on potential new sites.

Dan Brogden

National Sales Manager, Puccinos

Who it's for

01

Retail chains of any size

From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.

02

Retail property owners

Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.

03

Investors and private equity

Check how retail brands and assets actually perform before you buy, and monitor them after.

Everything Huq measures, in one platform

  • Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
  • Residents and visitors.
  • Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
  • Demographics and profiling: age, gender and purchasing power.
  • Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
  • Footfall density and transportation mode.
  • Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
  • Geo-spend: spend by volume and category at any UK location, via Experian.
  • Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
  • Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
  • Cadence: data refreshes weekly.

Frequently asked questions

Does Huq sell credit card transaction data?

No. Huq doesn't sell card-level or merchant-level transaction records. It offers geo-spend data: spend by volume and category at any UK location, via Experian, alongside footfall, catchment, dwell time and visitor demographics in the same platform.

Where can I find consumer spend data reports in the UK?

National consumer spending figures are published by the ONS, and banks and card providers publish regular spending reports. For spend at a specific place, such as a high street, shopping centre or retail park, Huq provides geo-spend by volume and category at any UK location, via Experian.

What's the difference between consumer spending data and footfall?

Footfall counts how many people visit a place; consumer spending data shows how much is spent there and on what. Together they show whether visits turn into spend. Huq offers both for UK locations in one platform, so you can compare them for exactly the same area.

Is geo-spend available outside the UK?

Geo-spend is available in selected markets; in the UK it covers spend by volume and category at any location, via Experian. Huq's footfall, catchment and behaviour data covers all 35 of its markets. If you need spend for another country, ask us what's available there before you plan around it.

How often is Huq's data updated?

Huq's footfall and visit data refreshes weekly. You can view it by week, month or year, export CSV or Excel files, receive monthly PDF location reports, or take data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage. Huq doesn't offer an API.

Can I get a free analysis of my locations?

Yes. Tell us which towns, centres or sites you want to compare and Huq will prepare a free analysis of your locations, putting geo-spend next to footfall so you can judge whether it answers the question you'd planned to use transaction data for.

Questions? Talk to us

Book a demo

About Huq

Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.

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