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Consumer behaviour data
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United Kingdom
Consumer behaviour data from real visits to UK places
See how people actually behave at UK stores, centres and high streets: how often they visit, how long they stay and where else they go.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Huq's consumer behaviour data shows what people do at physical places, not what they say in a survey or click online. For any UK store, shopping centre or high street, see visit frequency, dwell time, time of day, catchment and which other places the same people visit. Retailers, landlords, councils and investors use it to understand customers at a location and compare sites, with data refreshed weekly.
Consumer behaviour data on the Huq platform
The overview tours the whole platform. For consumer behaviour, pay attention to the measures available for each drawn area: visit frequency, dwell time, dayparts and cross-visitation. They're the same for every location, which is what lets you compare a flagship with a high street store, or your site with a competitor's, on like-for-like terms.
- Visit frequency and dwell time for any UK location
- Time of day and dayparts, weekday vs weekend
- Cross-visitation between up to 10 location pairs
Trusted by 300+ organisations · Data across 35 markets
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What is consumer behaviour data?
Consumer behaviour data is any evidence of how people choose, buy and use products and places. In the UK it usually comes from surveys and panels, loyalty and card records, website analytics, or location data showing where people go.
Huq covers the location side. It measures behaviour at physical places: visit frequency, dwell time, dayparts, residents vs visitors, catchment and cross-visitation. In the UK it also offers demographics and profiling (age, gender, purchasing power), plus geo-spend: spend by volume and category at any UK location, via Experian. It doesn't measure online browsing or attitudes; use survey or web data for those.
Because the measures are the same for every location, you can compare a flagship with a high street store, or your scheme with a competitor's, on like-for-like terms. Accuracy is published by country: an 18.7% MAPE in Great Britain against landlord-reported footfall.
What's in your consumer behaviour data
01
Visit frequency
How often people return to a location, so you can separate loyal regulars from one-off visits.
02
Dwell time and dayparts
How long people stay and when they come, by time of day and weekday versus weekend.
03
Cross-visitation
Which other stores, centres or brands the same visitors go to, across up to 10 location pairs.
04
Who visits, and spend
Visitor age, gender and purchasing power, plus geo-spend by volume and category via Experian.
What consumer behaviour data from Huq shows
Three behaviour views UK teams use to understand the people visiting a place.
01
Dayparts and dwell
See the busiest hours and how long visitors stay at each location, to plan staffing, opening hours and promotions around real behaviour.
02
Shared audiences
Find which competitors and neighbouring brands share your visitors, useful for co-location, partnership and site decisions.
03
Residents vs visitors
Split local residents from people travelling in, and map where they come from by postcode.
Consumer behaviour data for any UK location
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why teams use Huq for consumer behaviour data
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
Where can I find consumer behaviour data in the UK?
The ONS publishes national spending and lifestyle statistics, and market research firms run surveys and panels. For behaviour at specific places, such as how often people visit, how long they stay and where else they go, you need location data like Huq's, which covers any UK address.
What is real-world consumer behaviour data?
It's evidence of what people do offline rather than online or in surveys: which places they visit, when, for how long and how often. Huq measures this at physical locations, so you can compare stores, centres and high streets on the same measures.
How do you measure consumer behaviour at a location?
Start with footfall, then look at visit frequency, dwell time, dayparts and the split between residents and visitors. Add catchment to see where people come from and cross-visitation to see where else they go. Huq provides each of these for any UK location in one platform.
Does Huq cover my competitors' locations?
Yes. Huq covers any address in the UK, including competitors' stores and sites you haven't opened yet, without counters, sensors or cameras. It operates across 35 markets, so you can compare UK behaviour with other countries where you need to.
How often is consumer behaviour data updated?
Huq's data refreshes weekly. You can view behaviour by week, month or year, export CSV or Excel files, receive monthly PDF location reports with dayparts and dwell, or take data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage.
Is there a free analysis?
Yes. Name the stores, centres or high streets you want to understand and Huq will prepare a free analysis of your locations, covering how people visit them. It's a simple way to test whether location behaviour data answers your question before you commit.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.