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retail location planning
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Retail location planning for Australian and NZ networks
Plan where every store in your Australian and New Zealand network should be, using foot traffic, catchments and competitor data at any address.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq supports retail location planning for chains that need to decide where their stores should be across Australia and New Zealand. Look at the whole network, not one site at a time: which areas are well served, where catchments overlap, where competitors are strong and where busy areas have no store nearby. Then test relocations, closures and new openings on the same foot traffic and catchment measures.
See retail location planning in Huq
The video is a general Huq overview, so watch it as a network planner. Look at how the Explore map shows brand locations and catchments together, how shopping centre and retail centre layers help you read a metro or region, and how Projects lets you monitor every store in the estate at once.
- Viewing your store network and competitors on one map
- Reading catchments across a metro or region
- Monitoring many stores at once in Projects
Trusted by 300+ organisations · Data across 35 markets
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What is retail location planning?
Retail location planning is the network-level work of deciding where a chain's stores should be. It covers new openings, but also relocations, closures, format changes and lease renewals. The aim is a network where each store serves its own catchment and the overall estate matches where customers are.
In Australia and New Zealand, planners deal with fast-growing outer suburbs, large regional catchments and a mix of shopping centres, CBD sites and strip retail. Network decisions also come up at lease expiry, when a store must earn its place against alternatives nearby.
Huq gives planning teams one consistent dataset to see the whole network: foot traffic at every store and competitor, visitor catchments, cross-visitation between stores, and the White Space Analysis tool, refreshed weekly. It does not forecast sales; it supports your planning model and judgement.
What's in your retail location planning analysis
01
Network view on one map
Your stores, competitor brand locations and catchments shown together across any region.
02
Overlap between your stores
Cross-visitation and catchment overlap reveal stores competing with each other for the same customers.
03
Gaps for new stores
Use the White Space Analysis tool with foot traffic and brand layers to look for areas your network misses.
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Store monitoring in Projects
Track foot traffic trends for every store and candidate, with status and stakeholder reports.
What retail location planning shows
Three network views ANZ planning teams use when they review the estate.
01
Store network and competitors
See every store, competitor brand location and catchment across a metro area or state on one map.
02
Overlapping catchments
Find stores that share visitors, so you can judge relocations or closures with evidence rather than gut feel.
03
Trends across the estate
Projects tracks foot traffic for many locations at once, with exports and monthly PDF reports.
Retail location planning data across Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why ANZ chains use Huq for retail location planning
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.