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retail expansion
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Retail expansion analysis for Australian and NZ chains
Plan your next stores across Australia and New Zealand with foot traffic, catchment and competitor data for any site, from CBD to strip retail.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
Huq supports retail expansion for chains opening new stores across Australia and New Zealand. Whether you're adding sites in Sydney's suburbs or entering Auckland for the first time, you can compare foot traffic at candidate sites with your best stores, check catchment overlap with your existing network and see which competitors already trade nearby. Huq's White Space Analysis tool helps you look for gaps in the network.
How Huq supports retail expansion
The video is a tour of the whole Huq platform, so read it with an expansion pipeline in mind. Notice how the Explore map handles a shopping centre, a CBD block and a strip in the same way. Then watch the catchment layer, which shows how far visitors travel, and Projects, where candidate sites are tracked to a decision.
- Testing a candidate site on the Explore map
- Comparing catchments of new and existing stores
- Tracking a pipeline of sites in Projects
Trusted by 300+ organisations · Data across 35 markets
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What is retail expansion?
Retail expansion is how a chain grows its physical network: opening new stores in markets it already serves, entering new cities or states, or crossing the Tasman. It is different from growing sales in one shop. The question is where the next five or fifty stores should go, and what each will do to the stores you already have.
In Australia and New Zealand, distances are large and population is concentrated in a few metros. A good site in a regional shopping centre can behave very differently from a CBD or strip retail site, so each candidate needs the same tests.
Huq gives expansion teams those tests at any address: foot traffic, visitor catchments, competitor presence and cross-visitation with existing stores, refreshed weekly. It informs the decision. Your team still weighs rent, fit-out and brand fit.
What's in your ANZ retail expansion analysis
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Gaps in your network
Use the White Space Analysis tool with foot traffic and brand layers to look for areas your network misses.
02
Catchment overlap with your stores
Compare a new site's catchment with the catchments of stores you already run.
03
Competitor presence
Map competitor brand locations around each candidate and compare their foot traffic.
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Foot traffic at candidates
Weekly foot traffic, average daily footfall and visiting vs passing traffic at every shortlisted site.
What an ANZ retail expansion analysis shows
The three views most ANZ expansion teams take into an investment meeting.
01
Where the gaps are
Brand-location and foot traffic layers, read with the White Space Analysis tool, help you spot busy centres with no store of yours, from Brisbane growth corridors to Christchurch.
02
Overlap with existing stores
Cross-visitation and catchment overlap show whether a new site adds customers or takes them from a store you already run.
03
A tracked shortlist
Projects holds every candidate site with its status, KPIs and reports, ready for leadership review.
Retail expansion data across Australia and New Zealand
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why chains use Huq for retail expansion in ANZ
Who it's for
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About Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.