Powerful insights built with quality data.
Our platform is designed and built to help analysts find answers to the most demanding research questions.
Find research-grade mobility data
1Bn+
Our platform collects and processes over 1 billion mobility events daily.
161
Our data measures mobility across 161 countries, particularly Europe and the US.
We source data directly
Data is sourced exclusively using our own specialised software from carefully selected mobile app partners. This first-party relationship allows us to exercise control over data quality and the collection of end-user consent. Our partners are chosen for their geographic coverage, long user retention and broad demographic appeal. These qualities are what makes our panel ideally suited for research purposes.
Mobility data is different
Our mobility data represents the world as seen by people, not by the places, shops and stores they visit. This offers clear benefits over fixed-point measurement methods (CCTV, WiFi and beam technologies). Mobility data allows analysts to research where people come from, where they go and the other things they do. The result is a rich, expressive representation of consumer behaviour that leads to more valuable insights.
Explore mobility in HD
Our global coverage supports a broad range of use-cases across developed and developing economies. This helps provide valuable insight where information is scarce. The density of our mobility data allows for detailed geographic analyses over time. Our data, enriched with many demographic (age, income, gender) and technographic attributes, offers nuanced exploration of what people do and why.
What makes great mobility data?
The most accurate grade of mobility data is derived from the mobile OS via (A-)GPS using a first-party specialised SDK such as ours. Mobility data sourced via cellular networks (triangulated or otherwise), or via IP is not comparable.
Mobility data accuracy varies according to myriad factors – not least type (GPS, A-GPS, cellular or IP). Our first-party dataset allows full oversight of our asset, and to apply the best data in the right cases.
Points in space may support broad analyses like centre footfall or pedestrian flows. Many commercial uses require the data to be linked to a place, or point of interest. Our unique enrichment method adds place names and types to the mobility data, making it easy to discover what people do.
Privacy is in our DNA. All Huq data is used anonymously. Nevertheless, consent is a vital pillar of data collection and we take it very seriously.
While we have no commercial interest in identifying individuals, security of data is our primary concern. That’s why we have a ‘triple lock’ privacy checking process. This is in place to ensure all our partners take their consent responsibilities seriously. Where there are opportunities to improve, we act swiftly.
Mobility data vendors looking to support fine-grained and nuanced research and analysis use-cases need to work to develop app vendor relationships that deliver a broad-based geo-demographic mobility data panel, with low panel churn; consistency is king.
For many mobility data vendors, advertising is core to their business. This prioritises higher volumes of low or variable quality mobility data over thoroughly and diligently sourced and enriched, making it less suited to research. Our focus throughout is data quality.
We offer fast access to large volumes of enriched mobility data via our place-centred products, making our platform best suited to the urgent needs of our customers in contrast to those who are optimised for ad-hoc, wholesale exports.
The number of daily observations per panelist is an important KPI for mobility datasets. Simply, the greater the data points the more definition that exists within the data, and the more opportunities analysts have to find and learn about local trends and behaviours.
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Thinking differently about data
Our philosophy
Huq offers non-personal uses of mobility data, most often in market research or analysis of consumer trends. We prohibit any practices that seek to analyse, profile or target consumers on an individual basis using mobility data.
Aggregate analysis
Our products process mobility data into aggregate statistical summaries used by analysts to understand the world around them. These outputs are often charts or series data used in other services, rather than event level data.
Consent-driven
We work with app publishers on a first-party basis to promote best regulatory compliance and ensure the unambiguous provenance of our data. We verify and audit user consent on a very regular basis.
A new alternative
Huq offers a responsible means for apps to monetise content without advertising. Our mobility products are used as an alternative source of valuable insight on which to base business and policy decisions.
Got a question about mobility data? Get in touch with us today.
