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High-frequency alternative data

Our location data asset is what underpins our market data Indicator, Rollup and Events products. In every respect, these outputs are built for accuracy and measurement quality. This powerful source of alternative data is sourced first-party through carefully chosen vendors selected for their high-density data and panel stability.
Dataset features
Measure anything, anywhere.

A global, on-demand research platform.

Data sources

Our core data asset is comprised of 0.5Bn daily real-asset interaction events measured directly via our specialised first-party SDK through vendors that are selected for accurate geographic and demographic appeal. Suitability is also derived from the quality of their mobile location use-case, offering high-density data and low panel churn. Our partnerships with 100x vendors and thousands of tiles provides built-in panel redundancy.

Data enrichment

Our mobile location dataset is not just points on a map - the applications of which are limited. Our highly-engineered data enrichment pipelines join panel with objects and places that can be semantically labelled with high accuracy. The resulting output incorporates 73 diverse and uncorrelated properties drawn from geo-spatial, environmental, network and hardware features that are mapped to 500+ financial securities.

Data coverage

Our global coverage permits a broad latitude of demand for insight across developed and developing economies, helping provide valuable information where data is scarce. Inline with both economic priorities and natural population, we excel in European and US markets. From consumer discretionary and staple domains to measuring industrial performance our data proven to provide value.

Dataset KPIs

Many applications of our data asset imply time-series analyses and transformations. With panel retention consistently at 300% above the mobile industry mean, our longitudinal stability is an imperative that we are proud to offer. Data density also offers greater observational opportunity and firmer support for analytical outputs. With 250+ points per panellist per day, Huq leads the market in this regard

What is mobile geo-location data?

Mobile location data, geo-data or geo-location data as it is sometimes known, is positioning data sourced from a mobile device. In its most basic form this location data is provided with a timestamp and a device identifier. Huq’s location data goes far beyond that to bring you the world’s most reliable mobile location data asset for research.

Data accuracy

Mobile location data accuracy varies enormously according to type (OS, cellular or IP), and even within those depending on myriad factors. Our first-party dataset allows full oversight of our asset, and to apply the right data in the relevant cases.

Data enrichment

While points in space may support broad analyses like centre footfall or pedestrian flows, many commercial uses require the data to be linked to a point of interest. Our unique method reliably incorporates POI data and 73 other attributes.

Data privacy

Many mobile location data assets are drawn from 3rd or even 4th-party original sources, meaning that along the way, information gets lost. End-user consent may also become harder to demonstrate which is why all of our data is 1st party.

Data sources

The most accurate grade of mobile location data is derived from the mobile OS via (A-)GPS using a first-party specialised SDK such as Huq’s. Location data sourced via cellular networks (triangulated or otherwise), or via IP is not comparable.

Data representation

Mobile location data vendors looking to support fine-grained and nuanced research and analysis use-cases need to work to develop app vendor relationships that deliver a broad-based geo-demographic mobile location data panel, with low panel churn; consistency is king.

Data applications

For many location data vendors, advertising is core to their business. This prioritises higher volumes of low or variable quality mobile location data over thoroughly and diligently sourced and enriched, making it less suited to research. Our focus throughout is data quality.

Data frequency

We offer fast, opportunistic access to large volumes of enriched mobile location data via our location-centred products, making our platform best suited to the urgent needs of our customers in contrast to those who are optimised for ad-hoc, wholesale exports.

Data density

The number of daily observations per panel device is an important KPI for mobile geo location datasets. Simply, the greater the data points the more definition that exists within the data, and the more opportunities analysts have to find and learn about their target behaviours.

Instant indicators

High-frequency economic indicators

Instant access to 35+ marco-economic indications covering consumer, REITs and industrials globally.

Discover Huq Indicators
Cloud-hosted data

Find answers to urgent questions, fast

Begin analysing Huq's mobile location datasets in minutes with data pre-loaded into a dedicated Google BigQuery instance.

Discover Huq Rollups

Self-hosted data

Build models, products and applications

Access event-level, first-party mobile location data to train models using 73 attributes and over 5 years of history.

Discover Huq Events

News and insight

January 25, 2021

Northern Cities More Adversely Affected by Restrictions than in The South

Mobility levels in the big northern cities failed to recover to their…

January 20, 2021

Measuring Covid-19 Economic Resilience in Towns and Cities | PWC

PWC and Demos use footfall data from Huq Industries to measure the cities that…

January 20, 2021

European Professionals Return to Offices Ahead of UK Workers (Again)

EU workers are returning to their places of work after the Christmas break…

January 18, 2021

In-Person UK Supermarket Trips Halve While Online Sales Double

Footfall across the UK’s biggest supermarkets has fallen by 51 percent in the…

January 15, 2021

Brexit Effect on Transit Through UK Ports | Financial Times

On page one of todays Financial Times, data from Huq Industries offers an early…

January 13, 2021

Oxford St Footfall Trends Shows Recovery Getting Faster

Foot traffic on London’s Oxford St paints an encouraging picture of what may…

January 11, 2021

So Far in 2021: UK Ports Transits Down, Delays Increase

In the nine days since the Brexit transition period ended, high-frequency data…

January 5, 2021

Christmas Shopping Footfall on National Highstreets: The Data

With the festive season behind us and the new year begun, Huq looks back at…

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