The 8 best MyTraffic alternatives in the UK (2026)

2. Geolytix: best for bespoke UK forecasting and network strategy

Geolytix is a UK location planning consultancy and data company with 77 staff and offices including London and Leeds. It combines MAPP, an online mapping and market intelligence tool, with GEODATA datasets and consultancy for sales forecasting, network strategy and investment models. Named clients include Asda, Tesco, Sainsbury's, Co-op, M&S, Costa, KFC, Domino's and Savills.

Its Small Area Footfall product blends mobility data with survey data and ground truthing, and gives average daily footfall estimates at 20m hex level across more than 20,000 UK Retail Places. The page doesn't state an update schedule or delivery format. Compared with MyTraffic's AI assistant, Geolytix is a people-led choice: a strong fit if you want an expert team to build a sales forecast or network plan, less so if you want a quick self-serve answer.

Geolytix's GEODATA range also covers UK banking data, cross-shopping, retail places and a UK Retail Universe of more than 100,000 locations across 550+ brands, so one supplier can provide most of a site model's inputs. MyTraffic users who mainly want footfall answers in minutes will find the Geolytix route slower but more tailored.

Pros

• Deep UK retail and grocery experience
• Fine-grained footfall estimates for UK Retail Places
• Forecasting and network consultancy

Cons

• Consultancy-led projects take time and budget
• Footfall update cadence isn't published

3. CACI: best for teams that want classification, modelling and consultancy together

CACI is a London data, technology and consultancy company. Its location intelligence unit sells Acorn, a segmentation of 1.6 million UK postcodes, Retail Footprint, a spatial interaction model covering over 70,000 retail locations in the UK and Europe, and the InSite mapping software. Acorn splits the UK population into 7 categories and 22 groups, built from more than 800 variables. It also sells footfall data, which it describes as Acorn-coded data derived from mobile phones, available for major markets around the world.

CACI's footfall data covers movement by time of day, day of week and season, plus competitor catchments, and is sold off the shelf for common locations or as bespoke processing. Retail Footprint estimates each centre's potential spend and calibrates it against real card data in the UK. CACI suits teams who want residents, modelled catchments and footfall from one supplier with analyst support. The footfall page doesn't publish refresh frequency or file formats.

Pros

• Acorn profiling built into footfall outputs
• Modelled spend potential for retail centres
• Analyst and consultancy support

Cons

• Refresh frequency and formats aren't published
• Bespoke locations need custom processing

4. BT Active Intelligence: best for UK area footfall and journeys

BT Active Intelligence is BT Business's mobility insight service, built on aggregated, anonymised data from more than 24 million devices on the EE network and scaled to the UK population. Its products cover Location insights (footfall), Journey insights, Origin destination insights and Audience insights.

Customers use an on-demand portal or request specific outputs from BT. Data is aggregated across time, geography, age and gender, and BT says its location accuracy is closer to GPS than to traditional mobile network data. Network Rail is a named user, and BT lists retailers, real estate planners, councils and stadium operators among its buyers. It is a strong UK-only option for town-centre, travel and event questions. For brand-level competitor benchmarking or sites outside the UK, you'll need another source.

BT also sells Journey insights for road and rail and Audience insights that link movement trends to online interests, which is useful if the same team handles media planning. BT says it may decline uses it considers harmful, such as promoting gambling, so check your use case fits.

Pros

• Large UK panel from the EE network
• Journey and origin–destination data alongside footfall
• Age and gender breakdowns

Cons

• UK only
• Area-level outputs rather than store benchmarks

5. O2 Motion (Virgin Media O2 Business): best for councils and analysts tracking movement across districts

O2 Motion is Virgin Media O2 Business's anonymised, aggregated mobile network data service. It relies on connection data between devices and phone masts and does not collect GPS data. The ONS chose VMO2 Business as its strategic mobility data partner in 2024, and the O2 Motion data on the ONS platform is refreshed weekly.

Virgin Media O2 has used O2 Motion to report high street footfall in central London districts such as Soho, Oxford Circus and Mayfair, and CACI has paired it with demographic profiling to measure footfall volume and dwell time. It is a good fit for public-sector and place-management teams that think in districts and journeys. For a single shop unit or a retail park, check whether mast-level data can isolate the location before you buy.

Because O2 Motion data already feeds the ONS Integrated Data Service, public bodies may be able to work with it alongside official statistics. For retail teams, the pairing with CACI profiling is the more common route. Either way, ask what geography outputs are reported at.

Pros

• Weekly refresh
• National operator, used by the ONS
• Good for district and journey trends

Cons

• Area-level data from mast connections
• UK only

6. MRI OnLocation Footfall Analytics (formerly Springboard): best for landlords counting footfall at their own sites

MRI OnLocation Footfall Analytics is MRI Software's people-counting product. MRI acquired Springboard, the UK footfall counting business, in 2022, and the product page links to the Springboard Analyser login. It uses AI on existing camera networks to measure passing and converted footfall, movement and occupancy. MRI's page cites 218m+ footfalls counted a week, 1,847 retail stores and 14,300+ counting points worldwide.

Where MyTraffic estimates visits for any address, MRI counts people precisely at the doors where it is installed. It also publishes free daily benchmarks, and UK press reports its monthly footfall figures. It suits shopping centre owners, retailers measuring store conversion, and high street bodies with their own camera networks. It can't measure a competitor's site or a vacant unit without installing equipment.

MRI's counting also reports passing versus converted footfall, so a store manager can see how many passers-by come in. MyTraffic users who own centres sometimes run both: counters at their own doors, and a data platform for competitors and the wider town.

Pros

• Precise counts at your own entrances
• Store conversion and occupancy
• Well-known UK benchmarks

Cons

• Only measures where it's installed
• No catchment or cross-visitation

7. Ipsos Location Planning: best for one-off footfall counts at candidate sites

Ipsos Location Planning runs footfall counts for site acquisition, relocations and lease reviews. It uses a dedicated app that records visitor counts and demographic data at a specific site, and clients get reports and data extracts through an online portal.

Ipsos describes counts at candidate high street, retail park and shopping centre sites, compared with control stores in a client's estate to estimate sales potential. One health and beauty retailer ran more than 450 counts to assess new sites. It is a sensible option when you need fresh, on-the-ground evidence for a short list of sites. Counts are snapshots taken on the days chosen, so they don't give the continuous trends, catchments or competitor comparisons that MyTraffic or Huq provide across many sites.

Ipsos also links footfall counts to in-store activity and transactions to study conversion in stores that over- or underperform. Its examples include an international retailer opening grocery convenience stores across Greater London and a global tech and retail brand running 400+ counts in a year.

Pros

• On-the-ground counts at any site
• Visitor demographics recorded during counts
• Built around site acquisition and lease reviews

Cons

• Snapshots, not continuous data
• Each site needs a new count

8. Esri ArcGIS Business Analyst: best for GIS teams running market and site analysis

ArcGIS Business Analyst is Esri's market intelligence software. Esri cites data for more than 170 countries with over 15,000 variables across demographics, business, lifestyle and spending. It handles consumer profiling, market potential, sales forecasting, drive-time analysis and trade-area rings, and runs on desktop, web and mobile.

Business Analyst is a toolkit rather than a footfall source, so UK teams often load third-party visit data into it. Its product page doesn't detail UK datasets, so confirm what your licence includes. Pick it if you have GIS skills in-house and want one environment for many types of analysis. Pick a footfall provider alongside it if visits are the question.

Esri's data covers demographics, business, lifestyle and spending variables, and it can run inside an on-premises ArcGIS setup, which matters for organisations with strict IT rules. For MyTraffic users, the shift is from answers delivered to you towards analysis you build yourself, so budget for analyst time.

Pros

• Global data for more than 170 countries
• Drive times, trade areas and site selection
• Desktop, web and mobile apps

Cons

• Needs GIS skills
• No observed visit data on its own