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Site comparison
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United States
Site selection software with foot traffic built in
Self-serve site selection software for retail and restaurant teams: foot traffic, catchments and White Space Analysis for any US address.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with the CCPA and applicable US state privacy laws.
Site selection software helps retail and restaurant teams decide where to open next by bringing location data into one place. Huq adds observed foot traffic, drive-time catchments, residents vs visitors and nearby brands for any US address, including competitors' sites. More than 1,000 locations are manually validated in each of Huq's 35 markets twice a year. It's self-serve, needs no GIS team, and turns a shortlist into reports your committee can read.
A tour of Huq's site selection software
This overview shows the Huq platform from first search to finished report. For site selection, watch the Explore map: draw a site with polygon or radius tools, or pick from layers such as travel time, shopping centers, brand locations and ZIP codes. Then see how Projects keep a shortlist organized and how results export to CSV, Excel or PDF.
- Explore map: draw any candidate site or choose a map layer, and see footfall and catchment in one view.
- Projects: group a shortlist, track each site's status and share progress with stakeholders.
- Exports and PDF reports: take CSV or Excel files into your models and monthly PDF reports to committee.
Trusted by 300+ organisations · Data across 35 markets
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What is site selection software?
Site selection software brings together the data used to choose new locations, such as maps, population, competitor sites, traffic and store performance, so teams can compare candidate sites and judge how they're likely to perform.
Platforms differ in what they emphasize. Some focus on GIS mapping, some on sales forecasting models, and some on observed foot traffic. Many teams use more than one tool.
Huq covers the observed side in one platform: visits, residents vs visitors, catchment and drive time, dwell and frequency, and brand and industry locations. The Explore map lets you draw any area or pick a map layer. The White Space Analysis tool maps how people move across a city, so you can spot busy areas where your network has no presence. Projects keep each shortlist organized from first look to committee.
What's in your site comparison
01
Weekly foot traffic per site
Weekly visits, dwell time and visit frequency for every site on your shortlist, side by side.
02
Catchment and drive time
Where each site's visitors come from and how far they travel, to test whether it reaches your customers.
03
Cross-visitation with your stores
See how many visitors each candidate shares with your existing stores, up to 10 location pairs at once.
04
Explore map and layers
Draw any site or pick layers like travel time, shopping centers and brand locations to compare options.
What a site comparison shows
Add your shortlist to a Project and compare sites in minutes. Your free site comparison covers these views.
01
Shortlist comparison
Candidate sites side by side on weekly visits, dwell time and visit frequency, ready to export to CSV, Excel or a monthly PDF report.
02
White Space Analysis map
How people move across a city grid, with peak hours and habitual paths, showing busy areas where your network has no presence.
03
Overlap with your existing stores
Shared and unique visitors between each candidate and your current stores, so you can weigh new reach against cannibalization.
Site selection software for locations across the US
Huq covers any address in the United States: shopping centers, main streets, downtowns, strip malls, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why add Huq to your site selection software stack
- Huq publishes its accuracy by country: a 19.5% median error across published markets, against a 30% healthy threshold.
- Huq's customers give it an NPS of 42.
- Trusted by 300+ organizations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to national brands: choose locations, track store performance and benchmark against competitors.
02
Retail real estate owners
Show shopping center performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Foot traffic: by week, month and year, with totals, average daily foot traffic, trends, period-over-period change, and visiting vs passing traffic.
- Residents and visitors.
- Trade area and travel time: trade areas by ZIP code, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power, available in selected markets.
- Behavior: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Foot traffic density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping center and retail center types.
- Geo-spend: spend by volume and category, available in selected markets.
- Tools: the Explore map (draw any area or use layers for travel time, trade areas, shopping centers, retail centers, brand locations, industries and ZIP codes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do I choose site selection software?
Start with the decisions you need to make, then check for foot traffic, catchment and drive time, competitor and brand data, cannibalization checks and reports you can take to committee. Huq covers these with observed visit data in one platform. It doesn't provide sales forecasting models, so some teams use it alongside a forecasting tool.
Can site selection software analyze a site that isn't open yet?
Yes. Huq needs no hardware at the location, so you can analyze any US address, including vacant units and competitors' stores, and see foot traffic and where visitors come from before you sign a lease.
Do I need GIS skills to use a site selection tool like Huq?
No. Huq is self-serve. Draw a site on the Explore map or pick a layer such as travel time, brand locations or ZIP codes, and get charts and maps straight away. Group sites in Projects, then export to CSV, Excel or a monthly PDF report. No GIS team or data science background is needed.
How often is the data in Huq updated?
Huq foot traffic data updates weekly. Weekly data smooths out one-off spikes, so you see trends build rather than noise, and it's frequent enough to track openings, closures and seasonal shifts across a portfolio.
What's in the free site comparison?
Send us your shortlist. We'll compare the sites on weekly foot traffic, dwell time, where visitors come from and overlap with your existing stores, in the same views you'd use in the platform. It's free, with no commitment.
Which US locations does Huq cover?
Huq measures visits to stores, restaurants, shopping centers, vacant units and other addresses across the US, one of its 35 markets. More than 1,000 locations are manually validated in each market twice a year. No sensors or cameras are needed, so you can analyze your own sites, competitors and sites you're considering.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.