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Franchise site selection
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United Kingdom
Franchise site selection for UK franchisors
Assess territories, review franchisee site proposals on the same evidence every time, and keep track of every location in your UK network.
Get a free analysis of your locations
Up to 5 locations. No cost, no commitment.
We handle your details in line with UK GDPR.
Franchise site selection is harder when every franchisee brings a different site and a different story. Huq gives UK franchisors one standard of evidence: footfall, catchment, dwell time and nearby brands for any address. Use it to map territories, check each proposed unit against your best outlets and track the network in one place. Puccinos said Huq's platform gave it "valuable data to support a key decision on potential new sites."
How franchisors use Huq for franchise site selection
The overview is a tour of the whole platform. For franchise site selection, picture a franchisee's proposal arriving. The Explore map is where you would check that address. Projects are where proposed, approved and open sites sit with their status. White Space Analysis is where territory planning would start, when you are deciding where the network should grow next.
- Checking a franchisee's proposed site on the Explore map
- Using White Space Analysis to plan territories
- Tracking proposed and open sites in Projects
Trusted by 300+ organisations · Data across 35 markets
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What is franchise site selection?
Franchise site selection covers two linked decisions. First, the franchisor decides which territories the brand should grow into and how big each one should be. Second, it approves or rejects the specific sites that franchisees put forward.
Both decisions are risky when the evidence varies. One franchisee sends landlord counts, another sends photos of a busy street on a Saturday. Approving a weak site hurts the franchisee, the brand and the royalty line. Drawing territories too tightly creates overlap between outlets; drawing them too loosely leaves gaps a competitor will fill.
Huq gives UK franchisors one consistent standard. Every proposed site is measured the same way, catchments show how far each outlet really reaches, and you can compare a new proposal with outlets whose trading you already know.
What's in your franchise site selection analysis
01
Territory planning
Use outlet catchments and White Space Analysis to size territories and spot gaps in the network.
02
Franchisee site checks
Footfall, visiting versus passing traffic and dwell time for any proposed address.
03
Overlap between outlets
Cross-visitation between up to 10 location pairs shows where outlets share visitors.
04
Reports to share
Monthly PDF location reports and Excel exports you can share with franchisees and lenders.
What a franchise site selection analysis shows
Three views franchisors use to plan territories and approve sites.
01
Proposed site against your best outlets
Compare a franchisee's proposed unit with outlets whose trading you know, on footfall, catchment and dwell time.
02
Catchments across a territory
Map catchments for existing outlets to see where territories overlap and where there is room for another.
03
Network in Projects
Hold proposed, approved and open sites in Project folders with status tracking and stakeholder reporting.
Franchise site selection data for any UK address
Huq covers any address in the UK: high streets, shopping centres, retail parks, competitors' stores and sites you haven't opened yet. No counters, sensors or cameras needed.
Huq manually validates more than 1,000 locations in each of its 35 markets twice a year, and data refreshes weekly.
How it works
Step 1
Tell us your locations
Add up to five addresses in the form. Your own stores, candidate sites or competitors.
Step 2
We run the analysis
Our team maps each location from observed visitor data.
Step 3
We walk you through it
A short call to take you through what the data shows and what it means for you.
Why franchisors use Huq for franchise site selection
- Huq publishes its accuracy by country: an 18.7% median error in Great Britain against landlord-reported footfall.
- JD Sports, a UK retailer, got 25% more precise catchment analysis and 18% lower new-store location risk.
- Ripon BID saw footfall up 164% year on year.
- Trusted by 300+ organisations across 35 markets, including the global insights, research and location intelligence teams at Nike, Adidas, JD Sports and Samsung.
huq's platform gave us valuable data to support a key decision on potential new sites.
Dan Brogden
National Sales Manager, Puccinos
Who it's for
01
Retail chains of any size
From five-store retailers planning their next site to global brands: choose locations, track store performance and benchmark against competitors.
02
Retail property owners
Show centre performance, support leasing and get the tenant mix right, for landlords, asset managers and brokers.
03
Investors and private equity
Check how retail brands and assets actually perform before you buy, and monitor them after.
Everything Huq measures, in one platform
- Footfall: by week, month and year, with totals, average daily footfall, trends, period-on-period change, and visiting vs passing traffic.
- Residents and visitors.
- Catchment and travel time: catchment by postcodes, plus drive-time and travel-time analysis.
- Demographics and profiling: age, gender and purchasing power.
- Behaviour: visit frequency, dwell time, time of day and dayparts, cross-visitation between up to 10 location pairs, and international visitation for tourism.
- Footfall density and transportation mode.
- Places, brands and industries: points of interest, brand locations and brand analysis, industry performance, shopping centre and retail centre types.
- Geo-spend: spend by volume and category at any UK location, via Experian.
- Tools: the Explore map (draw any area or use layers for travel time, catchment, shopping centres, retail centres, brand locations, industries and postcodes), White Space Analysis, and Projects for monitoring many locations and reporting to stakeholders.
- Delivery: the platform, CSV or Excel exports, monthly PDF location reports, and data feeds as Parquet and CSV files into Amazon S3 or Google Cloud Storage buckets.
- Cadence: data refreshes weekly.
Frequently asked questions
How do franchisors choose locations for new franchises?
Most set criteria from their best-performing outlets, then plan territories and check each site a franchisee proposes against those criteria. Huq provides footfall, catchment, dwell time and nearby brands for any UK address, so every proposal is judged on the same evidence.
How do you size a franchise territory?
Start with the measured catchments of existing outlets. They show how far customers really travel and where outlets already share visitors. Use that to set territory boundaries, then use White Space Analysis to look for areas the network doesn't reach yet.
Can I check a site a franchisee has proposed?
Yes. Huq works on any address, including vacant units. You can see footfall, visiting versus passing traffic, catchment and the brands nearby, and compare the site with your existing outlets.
How often is the data updated?
Huq data refreshes weekly, and each location gets a monthly PDF report. Franchisors use these reports to keep an eye on outlet locations and to share consistent evidence with franchisees, so site discussions start from the same figures.
Which UK locations does Huq cover?
Any address in the UK: high streets, shopping centres, retail parks, roadside and leisure sites, with no sensors or cameras. Huq's published accuracy is an 18.7% median error in Great Britain against landlord-reported footfall, so a franchisee's proposal is judged on validated figures.
What is included in the free analysis?
Use the form to list some of your outlets or proposed sites. Huq will run a free analysis of footfall and catchment for those locations, so you can test the data on outlets you know well.
Questions? Talk to us
Book a demoAbout Huq
Huq is a location intelligence company. We turn anonymised mobile location data into footfall, catchment and visitor insight for any place, so retailers, property owners and local authorities can make decisions on evidence.
See how your locations really perform
Up to 5 locations. No cost, no commitment.