Transforming the Market

It depends where you trade and what the numbers have to support. The criteria worth applying to any Mytraffic alternative are coverage of every market you operate in, one consistent method between them, enough history to tell a trend from a blip, and the ability to check a site you already understand before committing. Huq covers 22 markets on a single method and holds years of history for each location.

Huq covers 22 markets on one large, anonymised mobility panel, applies the same counting rules in every one of them and holds years of history for each location. Rather than take any comparison on trust, run both providers against sites where you already know the answer from till data or a manual count.

Yes. All 22 markets are measured using the same anonymised mobility panel and the same counting rules, so a store in Germany and a store in Spain sit on the same basis. That is what makes a portfolio ranking defensible when someone challenges it.

Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly. Coverage extends to any address in those markets, not only to sites you already occupy.

Huq holds years of history for every location, so a site is judged across several seasons rather than a handful of recent weeks. That makes a pre and post opening comparison, or this year against last, possible without waiting to build a baseline first.

Huq works from a large, anonymised mobility panel. The data is aggregated, and collected and processed in line with GDPR and local privacy regulations. No individual can be identified at any stage.