How reliable are the counts in a new market?

Every location is measured the same way on the same anonymised panel, which makes counts dependable for comparing sites and tracking change over time. Check a location you already know before relying on the data somewhere you do not.

The Placer Ai alternative for the UK, EU & ME

Most teams searching for a Placer alternative have locations in the UK, Europe or the Middle East and need a panel that actually reaches them. Huq measures real visits across 22 markets. Enter an address and see what a site does.

Vertrauenswürdiger Location-Intelligence-Partner für über 300 Organisationen

PLACER ALTERNATIVE

A Placer alternative for everything outside your home market

Expansion plans stall the moment the evidence stops at a border and someone has to argue by analogy instead. Teams looking at Placer alternatives are usually already mid rollout. Huq measures visits across 22 markets, from the UK and Ireland through Europe to the Middle East and the USA.

No waiting for a market to be added

The countries on your opening plan are already measured. Enter an address in any of 22 markets and the history is there today, not on a roadmap.

Expansion argued on evidence, not analogy

Assuming a London site will behave like a Chicago one is how expansion capital gets burned. Anyone weighing Huq against Placer is usually about to commit somewhere new, so measure the actual street first.

Cleared before procurement asks

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

HOW IT WORKS

How a site outside your home market gets measured

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

Start anywhere on the map

A high street in Madrid, a retail park outside Dublin, a mall in Dubai. If it sits inside the 22 markets Huq covers, it can be measured today.

Measured on one panel worldwide

Real visits are counted from a single large, anonymised mobility panel spanning all 22 markets, so an unfamiliar country reads like your home one.

Size the demand before you sign

Visit counts, peak hours and seasonality with years of history behind them, so a new market is sized on what happened, not on a projection.

See who the site really draws

Where visitors travel from, how far they come and where else they go, which is how you separate a genuine catchment from a passing trade location.

Take it to the board

Export the evidence and set overseas sites beside domestic ones in one table, so the board reads a single set of numbers instead of two.

Worauf jede Antwort beruht

Sechs Signale hinter jeder Antwort

01. Bewegung

Frequenz & Einzugsgebiet

Wie viele Menschen kommen und woher sie anreisen.

02. Menschen

Demografie

Alter, Geschlecht und Einkommen der Besucher.

03. Verhalten

Verweildauer & Frequenz

Wie lange sie bleiben und wie oft sie wiederkommen.

04. Wert

Konsumausgaben

Ausgaben am Standort und nach Kategorie.

05. Rhythmus

Tages- & Wochenzeiten

Wann die Frequenz entsteht, nach Stunde und Wochentag.

06. Kontext

Benchmarking

Jedes Gebiet im Vergleich zu Ihrem Netz und zum Wettbewerb.

Verfügbar in 22 Ländern

Australien, Belgien, Frankreich, Deutschland, Vereinigtes Königreich, Irland, Italien, Japan, Mexiko, Marokko, Niederlande, Polen, Portugal, Katar, Saudi-Arabien, Südkorea, Spanien, Schweiz, VAE, USA

Länder ansehen

White-Space-Analyse

Visualisieren Sie dichte Füßgängerströme im Stadtraum. Erkennen Sie Spitzenzeiten und gewohnte Wege mit 5 Metern Genauigkeit.

White Space finden

Daten-Feeds

Bewegungs-, Demografie-, Ausgaben- und Kontextdaten in einer einheitlichen Ansicht für Location Intelligence.

Daten-Feeds ansehen

Projekte

Ein Workflow-Tool, mit dem Sie Expansion, Portfolio und Gebietsmonitoring nachverfolgen.

Projekte ansehen

Kundenstimmen

The expansion cases that survived the board

92%

More than 300 organisations use Huq, from retailers opening their first units overseas to landlords and public bodies who need one evidence standard in every country they operate in.

Kundenstimmen ansehen

Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

„Die Daten von huq waren für uns ein Wendepunkt. Die Einblicke in Frequenz und Besucherverhalten haben uns die Klarheit gegeben, unsere Retail-Strategie zu optimieren und fundierte Entscheidungen zu treffen.“

Tom Haydney

UK Marketing & Product Manager
Kawai

Die Mobilitätsdaten von huq helfen uns, bessere Investitionsentscheidungen zu treffen und Risiken im Sinne unserer Anleger angemessen zu steuern.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

Die Plattform von huq lieferte uns wertvolle Daten für eine wichtige Entscheidung über mögliche neue Standorte.

Dan Brogden

National Sales Manager
Puccinos

FAQ

Huq and Placer: questions from teams going international

What comes up once location tooling stops at a border.

What is the best Placer alternative outside the US?

Judge any Placer alternative on whether it reaches the markets you actually trade in. Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly, and any address inside them can be measured, including sites you do not own.

Can one provider cover both my US and international sites?

Yes, and it is usually the reason teams start comparing Huq and Placer. The USA is measured alongside 21 other markets on the same panel, so a domestic location and an overseas one can appear in the same table without a footnote explaining why they are not comparable.

Does European privacy law affect what I am allowed to use?

It governs how the data must be collected and processed. Huq data is anonymised and aggregated, and handled in line with GDPR and local privacy regulations, which is usually the first question a European procurement or privacy team asks.

How much history exists in a market I have never traded in?

Huq holds years of history for each location, including places you have no presence in. A city you are considering can be assessed across past seasons rather than on a few recent weeks.

Do I need access to the site to measure it?

No. There is no hardware, no sensors and no cameras, which matters when the location is not yours. A competitor store or a unit you are still negotiating on can be measured without setting foot in it.