The Placer Ai alternative for the UK, EU & ME

Most teams searching for a Placer alternative have locations in the UK, Europe or the Middle East and need a panel that actually reaches them. Huq measures real visits across 22 markets. Enter an address and see what a site does.

A trusted location intelligence partner for 300+ organisations

PLACER ALTERNATIVE

A Placer alternative for everything outside your home market

Expansion plans stall the moment the evidence stops at a border and someone has to argue by analogy instead. Teams looking at Placer alternatives are usually already mid rollout. Huq measures visits across 22 markets, from the UK and Ireland through Europe to the Middle East and the USA.

01

No waiting for a market to be added

The countries on your opening plan are already measured. Enter an address in any of 22 markets and the history is there today, not on a roadmap.

02

Expansion argued on evidence, not analogy

Assuming a London site will behave like a Chicago one is how expansion capital gets burned. Anyone weighing Huq against Placer is usually about to commit somewhere new, so measure the actual street first.

03

Cleared before procurement asks

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

HOW IT WORKS

How a site outside your home market gets measured

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

01

Start anywhere on the map

A high street in Madrid, a retail park outside Dublin, a mall in Dubai. If it sits inside the 22 markets Huq covers, it can be measured today.

02

Measured on one panel worldwide

Real visits are counted from a single large, anonymised mobility panel spanning all 22 markets, so an unfamiliar country reads like your home one.

03

Size the demand before you sign

Visit counts, peak hours and seasonality with years of history behind them, so a new market is sized on what happened, not on a projection.

04

See who the site really draws

Where visitors travel from, how far they come and where else they go, which is how you separate a genuine catchment from a passing trade location.

05

Take it to the board

Export the evidence and set overseas sites beside domestic ones in one table, so the board reads a single set of numbers instead of two.

What Every Answer draws on

Six signals behind every answer

01. Movement

Footfall & Catchment

How many people and where they travel From.

02. People

Demographics

Age, gender and Income of who show up.

03. People

Dwell & Frequency

How long they stay and how often they return

04. Value

Consumer Spend

Spend at location and by category, via experience

05. Rhythm

Day & Week parts

When Footfall happened, by hour and weekday.

06. Context

Benchmarking

Any area against your network and rivals.

Available in 22 countries

Australia, Belgium, France, Germany, UK, Ireland, Italy, Japan, Mexico, Morocco, Netherlands, Poland, Portugal, Qatar, Saudi, South Korea, Spain, Switzerland, UAE, USA

White Space Analysis

Visualize high-density pedestrian flow across city grids. Identify peak hours and habitual paths with 5-meter accuracy.

Data Feeds

Access movement, demographic, spend, and contextual datasets through a single, unified view built for location intelligence.

Projects

A workflow management tool that enables you to track retail expansion, portfolio, and area monitoring processes.

YOUR EXPANSION

Test a market you have not opened in yet

Name a city you are considering and we will pull the footfall picture live on the call. If you already run Placer across a US estate, bring one of those sites too and look at both together.

Customer stories

The expansion cases that survived the board

92%

More than 300 organisations use Huq, from retailers opening their first units overseas to landlords and public bodies who need one evidence standard in every country they operate in.

Explore customer stories
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

"huq's data has been a game-changer for us. The insights into footfall and visitor behaviour have given us the clarity we needed to optimise our retail strategy and make informed decisions."

Tom Haydney

UK Marketing & Product Manager
Kawai

huq’s mobility data helps us to make better investment decisions and allows us to appropriately manage risk on behalf of our investor clients.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

huq’s platform gave us valuable data to support a key decision on potential new sites.

Dan Brogden

National Sales Manager
Puccinos

faq’s

Huq and Placer: questions from teams going international

What comes up once location tooling stops at a border.

What is the best Placer alternative outside the US?
Judge any Placer alternative on whether it reaches the markets you actually trade in. Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly, and any address inside them can be measured, including sites you do not own.
Can one provider cover both my US and international sites?
Yes, and it is usually the reason teams start comparing Huq and Placer. The USA is measured alongside 21 other markets on the same panel, so a domestic location and an overseas one can appear in the same table without a footnote explaining why they are not comparable.
Does European privacy law affect what I am allowed to use?
It governs how the data must be collected and processed. Huq data is anonymised and aggregated, and handled in line with GDPR and local privacy regulations, which is usually the first question a European procurement or privacy team asks.
How much history exists in a market I have never traded in?
Huq holds years of history for each location, including places you have no presence in. A city you are considering can be assessed across past seasons rather than on a few recent weeks.
Do I need access to the site to measure it?
No. There is no hardware, no sensors and no cameras, which matters when the location is not yours. A competitor store or a unit you are still negotiating on can be measured without setting foot in it.