The PFM Intelligence alternative for locations you don't own

PFM counts the doors you've fitted. Huq shows how any location performs, including competitor stores and sites you haven't signed yet, across 22 active markets.

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Vertrauenswürdiger Location-Intelligence-Partner für über 300 Organisationen

Beyond your own front door

Answer the questions PFM Intelligence counters can't

Where to open next, how you stack up against the competition, and where your visitors really come from. One consistent view of every location for estate, leasing and expansion teams.

01

Check a site before you sign

Pull up footfall, dwell and catchment for any location in Lighthouse. No pilot, and no waiting months for counts to build up.

02

Back the right locations

Compare candidate sites with your best performers and your competitors' stores before you commit to a lease or a fit-out.

03

Decisions you can defend

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

How it works

How estate teams use Huq alongside or instead of PFM Intelligence

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

01

Map your estate

Set up your stores or assets in Lighthouse so every site sits on one map, measured the same way.

02

Add competitors and candidate sites

Add the competitor stores and vacant units you're weighing up. You don't need to own a location to measure it.

03

Benchmark week by week

Track footfall and dwell across every location and spot which sites are gaining or losing ground.

04

Understand catchment and cross-visitation

See where visitors come from and where else they go, so you know which competitors you're really sharing customers with.

05

Take it into the decision

Use the evidence in estate reviews, investment committees and leasing pitches. Keep your door counters for daily ops; Huq covers everything outside them.

Worauf jede Antwort beruht

Sechs Signale hinter jeder Antwort

01. Bewegung

Frequenz & Einzugsgebiet

Wie viele Menschen kommen und woher sie anreisen.

02. Menschen

Demografie

Alter, Geschlecht und Einkommen der Besucher.

03. Verhalten

Verweildauer & Frequenz

Wie lange sie bleiben und wie oft sie wiederkommen.

04. Wert

Konsumausgaben

Ausgaben am Standort und nach Kategorie.

05. Rhythmus

Tages- & Wochenzeiten

Wann die Frequenz entsteht, nach Stunde und Wochentag.

06. Kontext

Benchmarking

Jedes Gebiet im Vergleich zu Ihrem Netz und zum Wettbewerb.

Verfügbar in 22 Ländern

Australien, Belgien, Frankreich, Deutschland, Vereinigtes Königreich, Irland, Italien, Japan, Mexiko, Marokko, Niederlande, Polen, Portugal, Katar, Saudi-Arabien, Südkorea, Spanien, Schweiz, VAE, USA

White-Space-Analyse

Visualisieren Sie dichte Füßgängerströme im Stadtraum. Erkennen Sie Spitzenzeiten und gewohnte Wege mit 5 Metern Genauigkeit.

Daten-Feeds

Bewegungs-, Demografie-, Ausgaben- und Kontextdaten in einer einheitlichen Ansicht für Location Intelligence.

Projekte

Ein Workflow-Tool, mit dem Sie Expansion, Portfolio und Gebietsmonitoring nachverfolgen.

See it on your estate

Know how every location really performs

Yours, your competitors', and the ones you haven't signed yet. Book a 30-minute demo and we'll show you in Lighthouse.

Kundenstimmen

How teams use Huq across their estates

92%

Retail occupiers, landlords and public sector teams use Huq to plan expansion, review estates and track town centre performance.

Kundenstimmen ansehen
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

„Die Daten von huq waren für uns ein Wendepunkt. Die Einblicke in Frequenz und Besucherverhalten haben uns die Klarheit gegeben, unsere Retail-Strategie zu optimieren und fundierte Entscheidungen zu treffen.“

Tom Haydney

UK Marketing & Product Manager
Kawai

Die Mobilitätsdaten von huq helfen uns, bessere Investitionsentscheidungen zu treffen und Risiken im Sinne unserer Anleger angemessen zu steuern.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

Die Plattform von huq lieferte uns wertvolle Daten für eine wichtige Entscheidung über mögliche neue Standorte.

Dan Brogden

National Sales Manager
Puccinos

FAQ

PFM Intelligence vs Huq: common questions

What changes, what doesn't, and when a door counter is still the right tool.

Is Huq a footfall counter like PFM Intelligence?
No. Huq is a location intelligence platform covering locations you don't own as well as your own.
Can Huq show footfall for a competitor's store?
Yes. You can look at any location in our 35 active markets, including competitor sites and units you're considering.
How accurate is Huq compared with a door counter?
Huq's footfall is validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany. A well-kept counter is the most precise figure for your own entrance; Huq's strength is consistency across every site.
How often is Huq data updated?
Weekly.
When is PFM Intelligence the better choice?
When you need live intraday counts at your own doors, conversion against till data, drive-thru timing, ANPR or CCTV. Huq doesn't replace those.