The Placer Ai alternative for the UK, EU & ME

Most teams searching for a Placer alternative have locations in the UK, Europe or the Middle East and need a panel that actually reaches them. Huq measures real visits across 22 markets. Enter an address and see what a site does.

Partenaire de confiance en location intelligence pour plus de 300 organisations

PLACER ALTERNATIVE

A Placer alternative for everything outside your home market

Expansion plans stall the moment the evidence stops at a border and someone has to argue by analogy instead. Teams looking at Placer alternatives are usually already mid rollout. Huq measures visits across 22 markets, from the UK and Ireland through Europe to the Middle East and the USA.

01

No waiting for a market to be added

The countries on your opening plan are already measured. Enter an address in any of 22 markets and the history is there today, not on a roadmap.

02

Expansion argued on evidence, not analogy

Assuming a London site will behave like a Chicago one is how expansion capital gets burned. Anyone weighing Huq against Placer is usually about to commit somewhere new, so measure the actual street first.

03

Cleared before procurement asks

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

HOW IT WORKS

How a site outside your home market gets measured

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

01

Start anywhere on the map

A high street in Madrid, a retail park outside Dublin, a mall in Dubai. If it sits inside the 22 markets Huq covers, it can be measured today.

02

Measured on one panel worldwide

Real visits are counted from a single large, anonymised mobility panel spanning all 22 markets, so an unfamiliar country reads like your home one.

03

Size the demand before you sign

Visit counts, peak hours and seasonality with years of history behind them, so a new market is sized on what happened, not on a projection.

04

See who the site really draws

Where visitors travel from, how far they come and where else they go, which is how you separate a genuine catchment from a passing trade location.

05

Take it to the board

Export the evidence and set overseas sites beside domestic ones in one table, so the board reads a single set of numbers instead of two.

Ce sur quoi repose chaque réponse

Six signaux derrière chaque réponse

01. Déplacements

Fréquentation & zone de chalandise

Combien de personnes viennent et d'où elles arrivent.

02. Profils

Démographie

Âge, genre et revenus des personnes présentes.

03. Comportement

Durée & fréquence de visite

Combien de temps ils restent et à quelle fréquence ils reviennent.

04. Valeur

Dépenses des consommateurs

Les dépenses sur le lieu et par catégorie.

05. Rythme

Moments de la journée & de la semaine

Quand la fréquentation a lieu, par heure et par jour.

06. Contexte

Benchmarking

Toute zone comparée à votre parc et à vos concurrents.

Disponible dans 22 pays

Australie, Belgique, France, Allemagne, Royaume-Uni, Irlande, Italie, Japon, Mexique, Maroc, Pays-Bas, Pologne, Portugal, Qatar, Arabie saoudite, Corée du Sud, Espagne, Suisse, Émirats arabes unis, États-Unis

Analyse des zones blanches

Visualisez les flux piétons denses à l'échelle de la ville. Repérez les heures de pointe et les trajets habituels à 5 mètres près.

Flux de données

Données de déplacement, démographiques, de dépenses et de contexte, réunies dans une vue unique pensée pour la location intelligence.

Projets

Un outil de gestion pour suivre l'expansion du parc, le portefeuille et la surveillance de zones.

YOUR EXPANSION

Test a market you have not opened in yet

Name a city you are considering and we will pull the footfall picture live on the call. If you already run Placer across a US estate, bring one of those sites too and look at both together.

Témoignages clients

The expansion cases that survived the board

92%

More than 300 organisations use Huq, from retailers opening their first units overseas to landlords and public bodies who need one evidence standard in every country they operate in.

Voir les témoignages clients
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

« Les données de huq ont tout changé pour nous. La vision de la fréquentation et du comportement des visiteurs nous a donné la clarté nécessaire pour optimiser notre stratégie retail et décider en connaissance de cause. »

Tom Haydney

UK Marketing & Product Manager
Kawai

Les données de mobilité de huq nous aident à mieux décider de nos investissements et à gérer le risque au nom de nos clients investisseurs.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

La plateforme de huq nous a fourni des données précieuses pour une décision importante sur de nouveaux emplacements.

Dan Brogden

National Sales Manager
Puccinos

FAQ

Huq and Placer: questions from teams going international

What comes up once location tooling stops at a border.

What is the best Placer alternative outside the US?
Judge any Placer alternative on whether it reaches the markets you actually trade in. Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly, and any address inside them can be measured, including sites you do not own.
Can one provider cover both my US and international sites?
Yes, and it is usually the reason teams start comparing Huq and Placer. The USA is measured alongside 21 other markets on the same panel, so a domestic location and an overseas one can appear in the same table without a footnote explaining why they are not comparable.
Does European privacy law affect what I am allowed to use?
It governs how the data must be collected and processed. Huq data is anonymised and aggregated, and handled in line with GDPR and local privacy regulations, which is usually the first question a European procurement or privacy team asks.
How much history exists in a market I have never traded in?
Huq holds years of history for each location, including places you have no presence in. A city you are considering can be assessed across past seasons rather than on a few recent weeks.
Do I need access to the site to measure it?
No. There is no hardware, no sensors and no cameras, which matters when the location is not yours. A competitor store or a unit you are still negotiating on can be measured without setting foot in it.