The PFM Intelligence alternative for locations you don't own

PFM counts the doors you've fitted. Huq shows how any location performs, including competitor stores and sites you haven't signed yet, across 22 active markets.

Commencer

Partenaire de confiance en location intelligence pour plus de 300 organisations

Beyond your own front door

Answer the questions PFM Intelligence counters can't

Where to open next, how you stack up against the competition, and where your visitors really come from. One consistent view of every location for estate, leasing and expansion teams.

01

Check a site before you sign

Pull up footfall, dwell and catchment for any location in Lighthouse. No pilot, and no waiting months for counts to build up.

02

Back the right locations

Compare candidate sites with your best performers and your competitors' stores before you commit to a lease or a fit-out.

03

Decisions you can defend

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

How it works

How estate teams use Huq alongside or instead of PFM Intelligence

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

01

Map your estate

Set up your stores or assets in Lighthouse so every site sits on one map, measured the same way.

02

Add competitors and candidate sites

Add the competitor stores and vacant units you're weighing up. You don't need to own a location to measure it.

03

Benchmark week by week

Track footfall and dwell across every location and spot which sites are gaining or losing ground.

04

Understand catchment and cross-visitation

See where visitors come from and where else they go, so you know which competitors you're really sharing customers with.

05

Take it into the decision

Use the evidence in estate reviews, investment committees and leasing pitches. Keep your door counters for daily ops; Huq covers everything outside them.

Ce sur quoi repose chaque réponse

Six signaux derrière chaque réponse

01. Déplacements

Fréquentation & zone de chalandise

Combien de personnes viennent et d'où elles arrivent.

02. Profils

Démographie

Âge, genre et revenus des personnes présentes.

03. Comportement

Durée & fréquence de visite

Combien de temps ils restent et à quelle fréquence ils reviennent.

04. Valeur

Dépenses des consommateurs

Les dépenses sur le lieu et par catégorie.

05. Rythme

Moments de la journée & de la semaine

Quand la fréquentation a lieu, par heure et par jour.

06. Contexte

Benchmarking

Toute zone comparée à votre parc et à vos concurrents.

Disponible dans 22 pays

Australie, Belgique, France, Allemagne, Royaume-Uni, Irlande, Italie, Japon, Mexique, Maroc, Pays-Bas, Pologne, Portugal, Qatar, Arabie saoudite, Corée du Sud, Espagne, Suisse, Émirats arabes unis, États-Unis

Analyse des zones blanches

Visualisez les flux piétons denses à l'échelle de la ville. Repérez les heures de pointe et les trajets habituels à 5 mètres près.

Flux de données

Données de déplacement, démographiques, de dépenses et de contexte, réunies dans une vue unique pensée pour la location intelligence.

Projets

Un outil de gestion pour suivre l'expansion du parc, le portefeuille et la surveillance de zones.

See it on your estate

Know how every location really performs

Yours, your competitors', and the ones you haven't signed yet. Book a 30-minute demo and we'll show you in Lighthouse.

Témoignages clients

How teams use Huq across their estates

92%

Retail occupiers, landlords and public sector teams use Huq to plan expansion, review estates and track town centre performance.

Voir les témoignages clients
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

« Les données de huq ont tout changé pour nous. La vision de la fréquentation et du comportement des visiteurs nous a donné la clarté nécessaire pour optimiser notre stratégie retail et décider en connaissance de cause. »

Tom Haydney

UK Marketing & Product Manager
Kawai

Les données de mobilité de huq nous aident à mieux décider de nos investissements et à gérer le risque au nom de nos clients investisseurs.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

La plateforme de huq nous a fourni des données précieuses pour une décision importante sur de nouveaux emplacements.

Dan Brogden

National Sales Manager
Puccinos

FAQ

PFM Intelligence vs Huq: common questions

What changes, what doesn't, and when a door counter is still the right tool.

Is Huq a footfall counter like PFM Intelligence?
No. Huq is a location intelligence platform covering locations you don't own as well as your own.
Can Huq show footfall for a competitor's store?
Yes. You can look at any location in our 35 active markets, including competitor sites and units you're considering.
How accurate is Huq compared with a door counter?
Huq's footfall is validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany. A well-kept counter is the most precise figure for your own entrance; Huq's strength is consistency across every site.
How often is Huq data updated?
Weekly.
When is PFM Intelligence the better choice?
When you need live intraday counts at your own doors, conversion against till data, drive-thru timing, ANPR or CCTV. Huq doesn't replace those.