Our Hotel Industry Stats

The GB Hotel Industry provides a valuable bell-weather for the country's economy, not just as its parent sector - Hospitality - represents the nation's fifth-largest contributor to GDP, but also as the drivers behind its performance can vary from exchange rates to fashion and public safety perception. Not all Hotel Industry performance is based on tourism however; a healthy business and economy sector accounts for much as well.

In this section, Huq offers insights drawn from its best-in-class real-world consumer research panel to shed light on how different industry actors - from Hilton and Marriott to Ibis and Premier Inn - enjoy different roles in the marketplace, seen from the point of view of demographics and geography. Check out our blog for long-form analyses and our latest analysis freebies!

German Customers Favour Travelodge 29.7% More than Others
demographics
hotel
stats

Travelodge, an operator in the UK Hotels industry, is 29.7% more likely to attract German customers according to the language make-up of Travelodge customers versus the overall GB population. This analysis uses origin...

German Customers Favour Novotel 69.2% More than Others
demographics
hotel
stats

Novotel, an operator in the UK Hotels industry, is 69.2% more likely to attract German customers according to the language make-up of Novotel customers versus the overall GB population. This analysis uses original res...

Polish Customers Favour Marriott Hotels 18.4% More than Others
demographics
hotel
stats

Marriott Hotels, an operator in the UK Hotels industry, is 18.4% more likely to attract Polish customers according to the language make-up of Marriott Hotels customers versus the overall GB population. This analysis u...

German Customers Favour Ibis Hotels 82.8% More than Others
demographics
hotel
stats

Ibis Hotels, an operator in the UK Hotels industry, is 82.8% more likely to attract German customers according to the language make-up of Ibis Hotels customers versus the overall GB population. This analysis uses orig...

German Customers Favour Holiday Inn 62.5% More than Others
demographics
hotel
stats

Holiday Inn, an operator in the UK Hotels industry, is 62.5% more likely to attract German customers according to the language make-up of Holiday Inn customers versus the overall GB population. This analysis uses orig...

Travelodge Customers Travel 29.2% Further To Visit
geographic
hotel
stats

Travelodge, an operator in the GB Hotels sector, has 29.2% more pulling power than for the GB Hotel sector average, with customers travelling 69.5km from home to the outlets they visit. These statistics are based on o...

Richmond Hotels Customers Travel 331.9% Less Far To Visit
geographic
hotel
stats

Richmond Hotels, an operator in the GB Hotels sector, has 331.9% less pulling power than for the GB Hotel sector average, with customers travelling 11.4km from home to the outlets they visit. These statistics are base...

Regus Group Customers Travel 152.3% Less Far To Visit
geographic
hotel
stats

Regus Group, an operator in the GB Hotels sector, has 152.3% less pulling power than for the GB Hotel sector average, with customers travelling 19.5km from home to the outlets they visit. These statistics are based on...

Radisson Hotels Customers Travel 45.6% Further To Visit
geographic
hotel
stats

Radisson Hotels, an operator in the GB Hotels sector, has 45.6% more pulling power than for the GB Hotel sector average, with customers travelling 90.5km from home to the outlets they visit. These statistics are based...

Premier Inn Customers Travel 44.5% Further To Visit
geographic
hotel
stats

Premier Inn, an operator in the GB Hotels sector, has 44.5% more pulling power than for the GB Hotel sector average, with customers travelling 88.6km from home to the outlets they visit. These statistics are based on ...

Novotel Customers Travel 38.6% Less Far To Visit
geographic
hotel
stats

Novotel, an operator in the GB Hotels sector, has 38.6% less pulling power than for the GB Hotel sector average, with customers travelling 35.5km from home to the outlets they visit. These statistics are based on orig...

Marriott Hotels Customers Travel 44.1% Less Far To Visit
geographic
hotel
stats

Marriott Hotels, an operator in the GB Hotels sector, has 44.1% less pulling power than for the GB Hotel sector average, with customers travelling 34.1km from home to the outlets they visit. These statistics are based...

Ibis Hotels Customers Travel 13.4% Less Far To Visit
geographic
hotel
stats

Ibis Hotels, an operator in the GB Hotels sector, has 13.4% less pulling power than for the GB Hotel sector average, with customers travelling 43.4km from home to the outlets they visit. These statistics are based on ...

Holiday Inn Customers Travel 9.4% Further To Visit
geographic
hotel
stats

Holiday Inn, an operator in the GB Hotels sector, has 9.4% more pulling power than for the GB Hotel sector average, with customers travelling 54.3km from home to the outlets they visit. These statistics are based on o...

Hilton Hotels Customers Travel 9% Less Far To Visit
geographic
hotel
stats

Hilton Hotels, an operator in the GB Hotels sector, has 9% less pulling power than for the GB Hotel sector average, with customers travelling 45.1km from home to the outlets they visit. These statistics are based on o...

Travelodge Attracts 4.3% More Male Customers
demographics
hotel
stats

Travelodge, an operator in the GB Hotel sector, is 4.3% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 579 Travelodge custome...

Richmond Hotels Attracts 11.9% More Female Customers
demographics
hotel
stats

Richmond Hotels, an operator in the GB Hotel sector, is 11.9% more likely to attract female customers than for the GB Hotel sector average. These statistics are based on original research carried out on 283 Richmond H...

Regus Group Attracts 8.6% More Male Customers
demographics
hotel
stats

Regus Group, an operator in the GB Hotel sector, is 8.6% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 239 Regus Group custo...

Radisson Hotels Attracts 16.8% More Male Customers
demographics
hotel
stats

Radisson Hotels, an operator in the GB Hotel sector, is 16.8% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 211 Radisson Hot...

Premier Inn Attracts 16.5% More Male Customers
demographics
hotel
stats

Premier Inn, an operator in the GB Hotel sector, is 16.5% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 1,355 Premier Inn cu...

Novotel Attracts 30.9% More Male Customers
demographics
hotel
stats

Novotel, an operator in the GB Hotel sector, is 30.9% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 273 Novotel customers by...

Marriott Hotels Attracts 13.4% More Male Customers
demographics
hotel
stats

Marriott Hotels, an operator in the GB Hotel sector, is 13.4% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 370 Marriott Hot...

Ibis Hotels Attracts 17.9% More Male Customers
demographics
hotel
stats

Ibis Hotels, an operator in the GB Hotel sector, is 17.9% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 258 Ibis Hotels cust...

Holiday Inn Attracts 27.9% More Male Customers
demographics
hotel
stats

Holiday Inn, an operator in the GB Hotel sector, is 27.9% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 637 Holiday Inn cust...

Hilton Hotels Attracts 19% More Male Customers
demographics
hotel
stats

Hilton Hotels, an operator in the GB Hotel sector, is 19% more likely to attract male customers than for the GB Hotel sector average. These statistics are based on original research carried out on 817 Hilton Hotels cu...

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