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Huq Daily Rollups
Fast and flexible access to insight
A daily roll-up feed that aggregates unique place visits by store location, by hour and day - making it easier for analysts and researchers to observe and correlate physical footfall trends.
Why Huq Rollups
Hyper-granular geo-location data without the complexity.
Our geo-data is point-in-time accurate and presented as it was measured at the time, taking into account the enrichment of the initial source dataset collected via our SDK.
Quants & Systematic
Build predictions relating to how public entities are likely to report, specifically where it concerns footfall correlated with revenue.
Discretionary Analysts
Measure how consumers interact with any physical asset to observe how change trends may affect your investment strategies.
How it works
499
Securities mapped
Each place visit is recorded by trading, parent name and market identifiers.
98
Industries covered
Places are described using properties including 99 standardised industries.
200M
Points of interest
Our proprietary point of interest asset is used to enrich spatial data.
30Bn
Monthly data points
Our proprietary platform receives 30Bn+ monthly measurements
How is the underlying data collected?
Our first-party geo-data is the only dataset designed specifically for researchers in finance, real-estate and consulting, not a by-product of something else.
Data is collected in compliance with GDPR and local privacy regulations. Apps and app publishers are selected for high user stability and broad geo-demographic appeal to promote fairness in the panel population.
Dataset Facts
How is the data processed into Huq Rollups?
Our Daily Rollup product offers a brand-level aggregation of unique place visits, preserved at the individual asset / daily / hour-of-day level.
We also provide normalisation metrics that help to weight results in respect of geographic and longitudinal change. Brand assets are mapped to both FiGi, ISIN and are given their GISC classification.
Dataset Facts
A dataset built for data-science.
Daily Rollups offers hourly counts of unique visitors to individual locations owned by one of 499 listed retail companies across the US, Europe and beyond. Rollups is built for speed and flexibility.
30Bn events / mo.
Rollups is fuelled by consumer activity measured across millions of opted-in mobile app panelists worldwide.
100% first-party
Huq's underlying geo-location dataset is derived exclusively through its first party mobile app publisher network.
499 securities mapped
Rollups contains 499 pre-mapped FiGi and ISIN codes against publicly-traded securities, and many more private companies.
4+ years history
Our dataset goes back to June 2016, making Huq one of the most established sources of geo-location data products.
High panel stability
We partner with apps that demonstrate low user-churn and low seasonal effects, helping to promote high panel stability.
US-Europe coverage
While our coverage is global, we target app partnerships that offer the depth and quality of panel required in prime global regions.
Broad partner base
Our measurement SDK is active across a broad range of apps, promoting panel stability and offers a true demographic base.
High-frequency data
All of our products are updated on a daily cadence with a 48h lag. This high-frequency output helps you to be the first to know.
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