How do people use your town centres?
Get instant data on demand for all your community centres. Explore Community Vision today.
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How mobility data improves your community
Measure footfall
Discover where people go and why. Our real-time footfall metrics are available anywhere, on-demand. Historical data included.
Uncover trends
Uncover the trends that shape your world. Learn how mobility patterns change in response to local or wider events. Reliable, realtime data.
Seize opportunities
Our proprietary mobility data offers on-demand access to catchment area and footfall metrics to help you quantify your local market size.
Know your market
Mobility metrics are enriched with demographic features. This insight layer allows you to find the optimal match between volume and value.
Forecast the future
Our mobility data is combined with point of interest (POI) labels which allow for demand and even revenue prediction for retail entities.
Benchmark performance
Benchmark your real-world assets against peers and competitors to determine how your business is performing in real-time, relative terms.
Introducing Community Vision®
A one-stop solution that helps community leaders learn what towns need and measure the impact of change.
What's in the box?
Satisfaction data
What is attracting people away from your centre? Learn what's missing in your community and where they're finding it instead. Use data to make the changes that give visitors the experience they want. Click to learn more.
Mobility flow data
Explore which parts of town attract the highest footfall density. Find and strengthen retail opportunities. Use data to improve safety in your community. Learn how visitors flow through your town. Click to learn more.
Hourly usage data
What time of the day and which days of the week are busiest for your centres? Find valuable insights as to why visitors travel to your centres based on when they go there. Track demand and improve the proposition. Click to learn more.
Footfall data
Determine the total number of visitors to any high-street, place or town centre. Learn how that changes over time with daily data updates. No hardware. No equipment. Full coverage across the UK and beyond. Click to learn more.
Dwell time
Measure how long visitors spend in the places that matter to you. Discover how visit duration is linked to economic performance, and reacts in response to the changes made within communities. Click to learn more.
Catchment areas
Use mobility data to find how far visitors travel from to reach your centres, and how many residents that represents. Regular updates will help you learn how catchments can change over periods of time. Click to learn more.
What makes Community Vision® unique?
Accurate, daily footfall measurement
Reliable
Huq’s proven, pre-existing measure of daily footfall across UK high-streets and town centres is used by policy-makers in local and central government to make communities safer and more successful.
Instant
Our innovative measurement method requires no physical infrastructure whatsoever. With our high-frequency record of population movement, we already cover your centres.
Real-time density mapping and cluster analysis
Detailed
We provide heatmaps across entire town centres to reveal areas of high footfall density on a rolling daily basis. Councils use this data to inform safety measures, and to identify desirable retail zones.
Actionable
This heatmap output is available to filter on a single day or date range, allowing users to observe how trends change. It also provides Google Streetview functionality to help identify the reasons why.
Catchment area maps by date and demographic
Reactive
Our dynamic catchment area maps represent the area surrounding town centres that most visitors travel from. This valuable output is updated on a daily basis, allowing users to observe how this changes with time.
Informative
All outputs, including catchment area maps, can be filtered by date range and by demographic attributes including income group and age. The resulting data can be explored for use in subsequent analyses and tools.
Newham Council used Huq’s data to measure footfall volumes across various town centres, providing the evidence required to successfully support a monitoring condition of a grant funding agreement.
— Matt James, Senior Regeneration Manager, London Borough of Newham
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