The Placer Ai alternative for the UK, EU & ME

Most teams searching for a Placer alternative have locations in the UK, Europe or the Middle East and need a panel that actually reaches them. Huq measures real visits across 22 markets. Enter an address and see what a site does.

Partner di fiducia nella location intelligence per oltre 300 organizzazioni

PLACER ALTERNATIVE

A Placer alternative for everything outside your home market

Expansion plans stall the moment the evidence stops at a border and someone has to argue by analogy instead. Teams looking at Placer alternatives are usually already mid rollout. Huq measures visits across 22 markets, from the UK and Ireland through Europe to the Middle East and the USA.

01

No waiting for a market to be added

The countries on your opening plan are already measured. Enter an address in any of 22 markets and the history is there today, not on a roadmap.

02

Expansion argued on evidence, not analogy

Assuming a London site will behave like a Chicago one is how expansion capital gets burned. Anyone weighing Huq against Placer is usually about to commit somewhere new, so measure the actual street first.

03

Cleared before procurement asks

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

HOW IT WORKS

How a site outside your home market gets measured

Anonymised, aggregated, and processed in line with GDPR and local privacy regulations. A privacy review is where international rollouts stall, so the answer is ready before the question is put.

01

Start anywhere on the map

A high street in Madrid, a retail park outside Dublin, a mall in Dubai. If it sits inside the 22 markets Huq covers, it can be measured today.

02

Measured on one panel worldwide

Real visits are counted from a single large, anonymised mobility panel spanning all 22 markets, so an unfamiliar country reads like your home one.

03

Size the demand before you sign

Visit counts, peak hours and seasonality with years of history behind them, so a new market is sized on what happened, not on a projection.

04

See who the site really draws

Where visitors travel from, how far they come and where else they go, which is how you separate a genuine catchment from a passing trade location.

05

Take it to the board

Export the evidence and set overseas sites beside domestic ones in one table, so the board reads a single set of numbers instead of two.

Su cosa si basa ogni risposta

Sei segnali dietro ogni risposta

01. Spostamenti

Affluenza & bacino di utenza

Quante persone arrivano e da dove provengono.

02. Profili

Demografia

Età, genere e reddito di chi frequenta il luogo.

03. Comportamento

Permanenza & frequenza

Quanto si fermano e ogni quanto tornano.

04. Valore

Spesa dei consumatori

La spesa sul posto e per categoria.

05. Ritmo

Fasce orarie & giorni

Quando si genera l'affluenza, per ora e giorno della settimana.

06. Contesto

Benchmarking

Qualsiasi area a confronto con la tua rete e con i concorrenti.

Disponibile in 22 Paesi

Australia, Belgio, Francia, Germania, Regno Unito, Irlanda, Italia, Giappone, Messico, Marocco, Paesi Bassi, Polonia, Portogallo, Qatar, Arabia Saudita, Corea del Sud, Spagna, Svizzera, Emirati Arabi Uniti, Stati Uniti

Analisi delle aree scoperte

Visualizza i flussi pedonali più densi in tutta la città. Individua le ore di punta e i percorsi abituali con una precisione di 5 metri.

Flussi di dati

Dati di movimento, demografici, di spesa e di contesto in un'unica vista pensata per la location intelligence.

Progetti

Uno strumento di gestione per seguire espansione, portafoglio e monitoraggio delle aree.

YOUR EXPANSION

Test a market you have not opened in yet

Name a city you are considering and we will pull the footfall picture live on the call. If you already run Placer across a US estate, bring one of those sites too and look at both together.

Storie dei clienti

The expansion cases that survived the board

92%

More than 300 organisations use Huq, from retailers opening their first units overseas to landlords and public bodies who need one evidence standard in every country they operate in.

Esplora le storie dei clienti
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

«I dati di huq hanno cambiato le regole del gioco per noi. La visibilità su affluenza e comportamento dei visitatori ci ha dato la chiarezza necessaria per ottimizzare la strategia retail e decidere con cognizione di causa.»

Tom Haydney

UK Marketing & Product Manager
Kawai

I dati di mobilità di huq ci aiutano a prendere decisioni di investimento migliori e a gestire il rischio per conto dei nostri clienti investitori.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

La piattaforma di huq ci ha fornito dati preziosi a supporto di una decisione importante su possibili nuove sedi.

Dan Brogden

National Sales Manager
Puccinos

FAQ

Huq and Placer: questions from teams going international

What comes up once location tooling stops at a border.

What is the best Placer alternative outside the US?
Judge any Placer alternative on whether it reaches the markets you actually trade in. Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly, and any address inside them can be measured, including sites you do not own.
Can one provider cover both my US and international sites?
Yes, and it is usually the reason teams start comparing Huq and Placer. The USA is measured alongside 21 other markets on the same panel, so a domestic location and an overseas one can appear in the same table without a footnote explaining why they are not comparable.
Does European privacy law affect what I am allowed to use?
It governs how the data must be collected and processed. Huq data is anonymised and aggregated, and handled in line with GDPR and local privacy regulations, which is usually the first question a European procurement or privacy team asks.
How much history exists in a market I have never traded in?
Huq holds years of history for each location, including places you have no presence in. A city you are considering can be assessed across past seasons rather than on a few recent weeks.
Do I need access to the site to measure it?
No. There is no hardware, no sensors and no cameras, which matters when the location is not yours. A competitor store or a unit you are still negotiating on can be measured without setting foot in it.