The PFM Intelligence alternative for locations you don't own

PFM counts the doors you've fitted. Huq shows how any location performs, including competitor stores and sites you haven't signed yet, across 22 active markets.

Inizia ora

Partner di fiducia nella location intelligence per oltre 300 organizzazioni

Beyond your own front door

Answer the questions PFM Intelligence counters can't

Where to open next, how you stack up against the competition, and where your visitors really come from. One consistent view of every location for estate, leasing and expansion teams.

01

Check a site before you sign

Pull up footfall, dwell and catchment for any location in Lighthouse. No pilot, and no waiting months for counts to build up.

02

Back the right locations

Compare candidate sites with your best performers and your competitors' stores before you commit to a lease or a fit-out.

03

Decisions you can defend

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

How it works

How estate teams use Huq alongside or instead of PFM Intelligence

Footfall validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany, across 800+ validated target areas.

01

Map your estate

Set up your stores or assets in Lighthouse so every site sits on one map, measured the same way.

02

Add competitors and candidate sites

Add the competitor stores and vacant units you're weighing up. You don't need to own a location to measure it.

03

Benchmark week by week

Track footfall and dwell across every location and spot which sites are gaining or losing ground.

04

Understand catchment and cross-visitation

See where visitors come from and where else they go, so you know which competitors you're really sharing customers with.

05

Take it into the decision

Use the evidence in estate reviews, investment committees and leasing pitches. Keep your door counters for daily ops; Huq covers everything outside them.

Su cosa si basa ogni risposta

Sei segnali dietro ogni risposta

01. Spostamenti

Affluenza & bacino di utenza

Quante persone arrivano e da dove provengono.

02. Profili

Demografia

Età, genere e reddito di chi frequenta il luogo.

03. Comportamento

Permanenza & frequenza

Quanto si fermano e ogni quanto tornano.

04. Valore

Spesa dei consumatori

La spesa sul posto e per categoria.

05. Ritmo

Fasce orarie & giorni

Quando si genera l'affluenza, per ora e giorno della settimana.

06. Contesto

Benchmarking

Qualsiasi area a confronto con la tua rete e con i concorrenti.

Disponibile in 22 Paesi

Australia, Belgio, Francia, Germania, Regno Unito, Irlanda, Italia, Giappone, Messico, Marocco, Paesi Bassi, Polonia, Portogallo, Qatar, Arabia Saudita, Corea del Sud, Spagna, Svizzera, Emirati Arabi Uniti, Stati Uniti

Analisi delle aree scoperte

Visualizza i flussi pedonali più densi in tutta la città. Individua le ore di punta e i percorsi abituali con una precisione di 5 metri.

Flussi di dati

Dati di movimento, demografici, di spesa e di contesto in un'unica vista pensata per la location intelligence.

Progetti

Uno strumento di gestione per seguire espansione, portafoglio e monitoraggio delle aree.

See it on your estate

Know how every location really performs

Yours, your competitors', and the ones you haven't signed yet. Book a 30-minute demo and we'll show you in Lighthouse.

Storie dei clienti

How teams use Huq across their estates

92%

Retail occupiers, landlords and public sector teams use Huq to plan expansion, review estates and track town centre performance.

Esplora le storie dei clienti
Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

«I dati di huq hanno cambiato le regole del gioco per noi. La visibilità su affluenza e comportamento dei visitatori ci ha dato la chiarezza necessaria per ottimizzare la strategia retail e decidere con cognizione di causa.»

Tom Haydney

UK Marketing & Product Manager
Kawai

I dati di mobilità di huq ci aiutano a prendere decisioni di investimento migliori e a gestire il rischio per conto dei nostri clienti investitori.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

La piattaforma di huq ci ha fornito dati preziosi a supporto di una decisione importante su possibili nuove sedi.

Dan Brogden

National Sales Manager
Puccinos

FAQ

PFM Intelligence vs Huq: common questions

What changes, what doesn't, and when a door counter is still the right tool.

Is Huq a footfall counter like PFM Intelligence?
No. Huq is a location intelligence platform covering locations you don't own as well as your own.
Can Huq show footfall for a competitor's store?
Yes. You can look at any location in our 35 active markets, including competitor sites and units you're considering.
How accurate is Huq compared with a door counter?
Huq's footfall is validated at 81.9% accuracy in GB against an industry benchmark of around 65%, and 85.5% in Germany. A well-kept counter is the most precise figure for your own entrance; Huq's strength is consistency across every site.
How often is Huq data updated?
Weekly.
When is PFM Intelligence the better choice?
When you need live intraday counts at your own doors, conversion against till data, drive-thru timing, ANPR or CCTV. Huq doesn't replace those.