How is the data collected, and is it lawful?

Huq works from a large, anonymised mobility panel. The data is aggregated, and collected and processed in line with GDPR and local privacy regulations. No individual can be identified at any stage.

Mytraffic Alternative: One Method, 22 Markets

MYTRAFFIC ALTERNATIVE

A Mytraffic alternative built for estates that cross borders

Footfall reporting falls apart the moment someone asks whether the Spanish number means the same thing as the German one. That question is usually what sends teams looking at Mytraffic alternatives in the first place. Huq applies one method across 22 markets, so a portfolio review is a single comparison rather than five.

One review, not five

Stop reconciling country reports by hand the week before the meeting. Every site in the estate lands in one view, already measured on the same basis.

Fewer bad leases signed

A lease is a ten year commitment made on a few weeks of evidence. Anyone weighing Huq against Mytraffic is usually close to signing something, so test the unit against the whole estate before heads of terms are agreed.

Years of history, not a thin baseline

A site judged on a few recent weeks is a site judged on the weather. Huq holds years of history for every location, so a seasonal dip never reads as a failing store.

HOW IT WORKS

Five steps from an address to a defensible number

A site judged on a few recent weeks is a site judged on the weather. Huq holds years of history for every location, so a seasonal dip never reads as a failing store.

Drop in the address

Type in one of your own units, a rival's, or the town centre around both. Every one of the 22 markets Huq measures is open to you from the start.

One panel, every market

The same anonymised panel and the same rules apply in Lyon as in Leeds. That consistency is the thing to test when you compare Huq and Mytraffic.

Read the pattern, not the spike

Daily, weekly and monthly counts sit against years of history, so a quiet Tuesday reads as seasonality rather than a problem that needs solving.

Map the real catchment

Origin, travel distance and cross visitation reveal whether two sites share the same shoppers, the question underneath most cannibalisation rows.

Put it to the committee

Export the comparison and hand the committee one like for like table, instead of five country decks that each argue on a different basis.

Su cosa si basa ogni risposta

Sei segnali dietro ogni risposta

01. Spostamenti

Affluenza & bacino di utenza

Quante persone arrivano e da dove provengono.

02. Profili

Demografia

Età, genere e reddito di chi frequenta il luogo.

03. Comportamento

Permanenza & frequenza

Quanto si fermano e ogni quanto tornano.

04. Valore

Spesa dei consumatori

La spesa sul posto e per categoria.

05. Ritmo

Fasce orarie & giorni

Quando si genera l'affluenza, per ora e giorno della settimana.

06. Contesto

Benchmarking

Qualsiasi area a confronto con la tua rete e con i concorrenti.

Disponibile in 22 Paesi

Australia, Belgio, Francia, Germania, Regno Unito, Irlanda, Italia, Giappone, Messico, Marocco, Paesi Bassi, Polonia, Portogallo, Qatar, Arabia Saudita, Corea del Sud, Spagna, Svizzera, Emirati Arabi Uniti, Stati Uniti

Esplora i Paesi

Analisi delle aree scoperte

Visualizza i flussi pedonali più densi in tutta la città. Individua le ore di punta e i percorsi abituali con una precisione di 5 metri.

Trova le aree scoperte

Flussi di dati

Dati di movimento, demografici, di spesa e di contesto in un'unica vista pensata per la location intelligence.

Esplora i flussi di dati

Progetti

Uno strumento di gestione per seguire espansione, portafoglio e monitoraggio delle aree.

Vedi i progetti

Storie dei clienti

Where the cross border comparison actually mattered

92%

More than 300 organisations use Huq, among them retail networks weighing one country against another, landlords defending rents at review and councils measuring what changed after an intervention.

Esplora le storie dei clienti

Three people discussing data charts on laptops and papers at a wooden meeting table in an office.

«I dati di huq hanno cambiato le regole del gioco per noi. La visibilità su affluenza e comportamento dei visitatori ci ha dato la chiarezza necessaria per ottimizzare la strategia retail e decidere con cognizione di causa.»

Tom Haydney

UK Marketing & Product Manager
Kawai

I dati di mobilità di huq ci aiutano a prendere decisioni di investimento migliori e a gestire il rischio per conto dei nostri clienti investitori.

Jonathan Bayfield

Head of UK Real Estate Research
Aviva Investors

La piattaforma di huq ci ha fornito dati preziosi a supporto di una decisione importante su possibili nuove sedi.

Dan Brogden

National Sales Manager
Puccinos

faq’s

Huq and Mytraffic: the questions teams ask

What multi market teams want to settle before they choose between footfall data providers.

What is the best Mytraffic alternative?

It depends where you trade and what the numbers have to support. The criteria worth applying to any Mytraffic alternative are coverage of every market you operate in, one consistent method between them, enough history to tell a trend from a blip, and the ability to check a site you already understand before committing. Huq covers 22 markets on a single method and holds years of history for each location.

How does Huq compare with Mytraffic?

Huq covers 22 markets on one large, anonymised mobility panel, applies the same counting rules in every one of them and holds years of history for each location. Rather than take any comparison on trust, run both providers against sites where you already know the answer from till data or a manual count.

Can I compare a site in one country with a site in another?

Yes. All 22 markets are measured using the same anonymised mobility panel and the same counting rules, so a store in Germany and a store in Spain sit on the same basis. That is what makes a portfolio ranking defensible when someone challenges it.

Which countries does Huq cover?

Huq covers 22 markets, including the UK, Ireland, Germany, France, Spain, Italy and the USA, with more added regularly. Coverage extends to any address in those markets, not only to sites you already occupy.

How much history do I get for a location?

Huq holds years of history for every location, so a site is judged across several seasons rather than a handful of recent weeks. That makes a pre and post opening comparison, or this year against last, possible without waiting to build a baseline first.

Mytraffic Alternative Platform

Partner di fiducia nella location intelligence per oltre 300 organizzazioni