Supermarket Slump: European Essential Retail at Lowest Point in Pandemic

In-person supermarket visits in the EU are at their lowest point since the start of the pandemic, with trips reaching to a new low of just 34% of previous levels as coronavirus cases rise sharply in the region once again.

Footfall to stores had tracked as high as 80% of usual levels at the start of the year before experiencing a sharp decline since February, which saw both France and Poland reintroducing partial lockdowns to fight a third wave.

The data from Europe is in contrast to that with the UK, where levels have been static at around 60pts for the year to date offering early signs that the UK’s successful vaccine roll out could be starting to play into the economy.

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