‘Super’ Saturday: London’s Hospitality Sector Recovered to just 25% of Pre-Lockdown Levels

Footfall to the hospitality sector across the UK climbed to 60% of pre-lockdown levels on ’Super Saturday’, but despite reports of crowded streets in Central London, a lack of tourists and entertainment saw pubs and restaurants in the Capital see just a quarter of their usual trade.

Huq’s Indicator, which tracks footfall activity across the hospitality sector in the UK, dropped to a fifth of pre-lockdown levels throughout April and May as businesses pivoted their offerings but has yet to see the bounce back that people have been hoping for.

The high-frequency geo-data shows that Saturday 4 July was more ‘Super’ in some parts of the UK than others, with regions outside of London seeing a greater change in comparison to the last few months. Yorkshire and The Humber saw the biggest climb back to some normality, with footfall increasing to 74% of pre-lockdown levels, followed by the South West (63%) and West Midlands (60%).

London rose to just 25.83% of pre-lockdown levels with the data suggesting that no sport or entertainment, a reluctance to use public transport and a lack of international and domestic visitors will continue to take its toll on the number of punters being served.

Huq’s Foodservice indicator has been created in partnership with the Local Data Company and will continue to track footfall to the hospitality sector as the UK recovers from Covid-19.


If you would like to measure activity on a particular location, industry or subject that is not already contained within Huq’s Indicator catalogue, get in touch with our new business team to discuss your requirements.