Staycation Summer: UK Hotel Recovery Leaves London Trailing

London’s accommodation sector has recovered at around half the pace of the rest of the UK, as mobile data suggests a lack of international tourists and subdued domestic demand for city breaks is causing a continued challenge for the capital’s hoteliers.

Reports suggest record numbers of people booked a staycation in the UK this year, with uncertainty over international travel and the potential need to self-isolate putting many holiday-makers off a trip abroad.

According to Huq’s ‘Big 6 Discretionary Index’, which compares a range of consumer discretionary industries with their YOY average, the demand for staycations has helped the accommodation sector outside London recover to around 2019 levels in the first week of September.

London, by contrast, despite seeing a sharp increase in throughout July and August, has yet to see attendance recover to more than 60% of 2019 levels.

With summer holidays drawing to a close, accommodation attendance both in London and the rest of the UK has seen the rate of recovery slow in the last week. However, with sudden changes to quarantine rules continuing to put Brits off a holiday abroad, time will reveal how demand for domestic breaks fuels recovery into Autumn.


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