In-store Grocery Shopping Level at 50pts Amid Online Boom
In-person visits to UK supermarkets during the second national lockdown has been consistently lower than in May with high-frequency data suggesting that the shift towards online grocery shopping is becoming entrenched.
In-store supermarket footfall fell by around 25% during the first national lockdown almost a year ago before regaining near normal levels in the Autumn. However, during this latest national lockdown in-person visits have declined to 50% – a reduction of a further 25pts.
Reports show that online grocery sales accounted for a record 15.4% share of the market in the four weeks to 21 February, up from 8.7% last year, and that stores without an online presence have started to lose out. With restrictions starting to lift from the end of the month, this Huq Index will reveal whether this trend is temporary or here for good.
Huq Industries publishes high-frequency economic data across a range of themes derived from its first-party geo-mobility data. Our first-party, verified and compliant data supports a broad range of applications in financial services, real-estate, and public sector and CPG. Whichever research themes you are following, Huq offers a fast and reliable means to measure business and societal trends with confidence.
Related Stories
In Today’s Financial Times: Mobility Data Reveals Extent of UK’s Run on Fuel
The Financial Times today features data from Huq Industries showing the extent to which UK motorists flocked to filling station forecourts in the wake of a warning by BP on September 23rd over driver…
We’re Hiring! Account Manager (AM)
We are recruiting an experienced Account Manager to join a growing Sales & Commercial team based in London. We are seeking candidates who are strong team players, have great communications skills and…
Seaside and Coastal Regeneration: Seasonal Swings in Seaside Towns
We are delighted to have sponsored today’s The Seaside and Coastal Regeneration Conference 2021, chaired by Professor Sheela Agarwal and featuring contributions from Sally-Ann Hart MP, Chair,…
London Mobility Lags England by 35%
Londoners are staying closer to home than residents of other towns and cities as the country counts on a post-Covid recovery. Since the depths of lockdown England during January 2021, Huq’s measure…
Andover Advertiser – Study: Just 1 in 7 London-Andover Commuters Return to Office
Andover residents have got used to home working, a study suggests, as new research indicates most commuters have put down their briefcases for now. Research from Huq Industries, a firm which…
London’s Commute Recovery Polarised Across Home Counties
Can we expect a rush back to the office as UK restrictions lift on July 19th? In recent weeks Huq has studied the return of the commute through a range of lenses.
Witham & Braintree Times – Witham Commuters Return to London in Their Masses as Lockdown Rules Relax
Residents in Witham are among those who are commuting more since lockdown eased. New research revealed Witham has seen one of the biggest jumpers in the number of commuters returning to Central…
West Sussex County Times – Commuters in Horsham Lead the Charge Back to Central London
Since March when lockdown restrictions first began to ease the number of people travelling from the town to the City of London and Holborn has increased by 234 per cent.
Reading Chronicle – Number of Commuters from Reading to London DOUBLE, Data Shows
THE number of Reading residents commuting to London has spiked by more than 200%, the latest statistics have revealed. Data researchers Huq Industries revealed the data last month, showing that…