Blog Posts | Guide to Inventory Planning in Outdoor Media

We're giving away a free guide to getting the most out of Inventory Planning for Outdoor Media. Check it out!


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Why We Created this Guide

The ability to accurately reach specific audiences using digital-grade segmentation techniques has meant that Outdoor Media professionals can now execute campaigns with F1 performance and the same great reach.

New and emerging sources of audience and location data offer new, independent ways to plan and buy out-of-home inventory. This degree of control was only available to planners in the digital world - until now. Here’s what you’ll find inside.


New ways to Find the top Sites for Your Campaign’s Audience

Example of Time Series Showing Why Users Go Where they Go

Understand how to leverage new ground-breaking ways to identify the best offline sites for your campaign’s audience. Download our informative site planning guide now!


Understanding the Mission: Why are Those Audiences There?

How to go further than simply measuring where you target audience goes; learn to look deeper into their real-world behaviours, missions and motivations - and discover the future of OOH planning. Download our Site Planning Guide now!


Uncover the Unexpected for Greater Results and Economies

Understand how to find untapped, high-value outdoor inventory that will take your next Out-of-home media to new highs in reach and effectiveness. Check out our Site Planning Guide here!


Download the free guide today!

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